FILA China appoints Paper Stone Scissors as creative and strategic communications partner

Paper Stone Scissors has announced their new partnership with FILA China.

In the relatively short time working together, Paper Stone Scissors were able to shoot in Sydney just before Lockdown, then via remote art direction between Australia and Shanghai to create a range of motion content for their many channels. With brands required to be more present than ever during these times, they are working tirelessly to help create the most relevant and appropriate campaigns and content for FILA to help them grow and remain front of mind for their customers.

Paper Stone Scissors first project for a collection titled ‘Solar Pack’ that launched Monday 13th April 2020, is one of the most successful campaigns ever run by FILA China, selling out of the full range within the first 24 hours of its launch.

Andrew Majzner, Creative Director and Co-Founder at Paper Stone Scissors, said: “We are thrilled to be appointed to work with such a globally iconic brand. Throughout China, FILA’s plan for the future is to grow through product innovation, exciting collaborations, expansion of physical stores and to up the anti across their digital channels. We are very excited to be partnering with them on this journey.”

It’s an interesting time for apparel brands globally and Paper Stone Scissors have been working with all of their clients to ensure they stay connected with their customers throughout this time. FILA China saw the need to connect in new ways during their lockdown and came out firing, ready to make their mark as a leading, global, premium sports brand.

The agency commenced work in March 2020.