Asia picks up 15 shortlists in LIA Health & Wellness + Health & Wellness Craft categories
London International Awards (LIA) has announced the shortlists for Health & Wellness and Health & Wellness Craft and Pharma & Medical Craft.
In the Health & Wellness category, McCann Worldgroup, Hong Kong and Ogilvy Shanghai have both picked up 2 shortlists for Cigna “Stress Portraits” and Illuma, Wyeth “Voice Doodler” respectively.
Ogilvy Pakistan’s award winning Telenor “Naming the Invisible by Digital Birth Registration” campaign also scored a shortlist.
Cheil PengTai Beijing, Ogilvy Mumbai, Edelman Singapore and VMLY&R Commerce, Mumbai each picked up 1 shortlist.
There are a total of 59 entries shortlisted in Health & Wellness representing 21 countries. The United States dominates with 16 entries shortlisted, followed by France with six and the United Kingdom with five shortlisted entries.
The Health & Wellness jury was led by Matt Eastwood, global chief creative officer at McCann Health, New York. Joining Matt for the long hours of virtual judging were Renata Florio, Ogilvy Health, New York; Alok Gadkar, The Classic Partnership, Dubai; Todd Henwood, GSW Canada, Toronto; Rachel McCready, Klick, Toronto; Victoria McGee, Langland, Windsor; Carolyn O’Neill, Centron, New York; Chris Palmer, Havas Life, New York / Chicago; Fabio Rodrigues, 21GRAMS, New York and John Scott, Ward6 Singapore.
In Health & Wellness – Craft sixty-six entries shortlisted and in Pharma & Medical – Craft ten entries shortlisted.
McCann Worldgroup, Hong Kong’s “Stress Portraits” campaign for Cigna picked up 2 shortlists. Amber China, Innocean Seoul and Ogilvy Mumbai scored 1 shortlist each.
The Health & Wellness – Craft and Pharma & Medical – Craft jury was led by Kathy Delaney, global chief creative officer at Publicis Health / Saatchi & Saatchi Wellness, New York. Joining Matt were Nicholas Capanear, Intouch Group, New York; Ilana Goldstoff, Deutsche Grammophon, Berlin; Adam Hessel, Harrison & Star, New York; Marty Martinez, Tank Worldwide, Montreal; Tuesday Poliak, Wunderman Thompson Health, New York; Tom Richards, 21GRAMS, London and Bernardo Romero, The Bloc, New York.
McCann Health, Shanghai scored Asia’s only two shortlist in the Pharma & Medical category for their Green Valley – 971 “The Numbers” campaign.
Winners for all media will be announced on 17th November.
To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist
HEALTH & WELLNESS SHORTLIST 2021 (by country):
ARGENTINA:
Wunderman Thompson Argentina, Buenos Aires
• Degree Deodorant “Degree Inclusive” in Corporate Communication
• Degree Deodorant “Degree Inclusive” in Innovation
AUSTRALIA:
Thinkerbell
• B Honey “The Purple Hive Project” in Animal Health
• B Honey “The Purple Hive Project” in Innovation
BRAZIL:
W/McCann, São Paulo
• Chevrolet “Blood Drive Thru” in Corporate Communication
CANADA:
Klick Health, Toronto/New York
• Children’s Eye Foundation of AAPOS “The Curious Eye” in Devices and Diagnostics
No Fixed Address, Toronto
• SickKids Foundation “SickKids Airbnb Listing”, “SickKids Airbnb Audio” in Health Institutions Campaign
• SickKids Foundation “SickKids Airbnb Listing”, “SickKids Airbnb Audio” in Innovation Campaign
Zulu Alpha Kilo, Toronto
• Consonant Skin+Care “The More You O” in Podcast
CHINA:
Cheil PengTai Beijing, Beijing
• Samsung “The Cost of Bullying” in Social Responsibility/Awareness
Ogilvy Shanghai, Shanghai
• Illuma, Wyeth “Voice Doodler” in Homeopathic/Natural Remedies
• Illuma, Wyeth “Voice Doodler” in Innovation
COLOMBIA:
Ogilvy Colombia, Bogotá
• Mother Blanket “Mother Blanket” in Devices and Diagnostics
• Mother Blanket “Mother Blanket” in Social Responsibility/Awareness
DENMARK:
&Co. / NoA, Copenhagen
• Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Education and Services
FRANCE:
Havas Sports & Entertainment, Puteaux
• Association L’Enfant Bleu “Undercover Avatar” in Innovation
• Association L’Enfant Bleu “Undercover Avatar” in Social Responsibility/Awareness
McCann Paris, Paris
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Health Institutions
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Social Responsibility/Awareness
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Use of Social Media
Publicis Conseil, Paris
• Face a L’inceste “Two Monsters In My Story” in Social Responsibility/Awareness
GERMANY:
fischerAppelt / Philipp und Keuntje, Hamburg
• Violence Against Women “#UNHATEWOMEN” in Social Responsibility/Awareness
INNOCEAN Worldwide Europe, Berlin
• Parkinson’s “Printed by Parkinson’s” in Creative Use of Data
• Parkinson’s “Printed by Parkinson’s” in Innovation
• Parkinson’s “Printed by Parkinson’s” in Social Responsibility/Awareness
HONG KONG:
McCann Worldgroup, Hong Kong
• Cigna “Stress Portraits” in Creative Use of Data
• Cigna “Stress Portraits” in Innovation
INDIA:
Ogilvy India, Mumbai
• Savlon “Savlon Artist” in Education and Services
VMLY&R Commerce, Mumbai
• Lifebuoy “Hackwashing” in OTC – Over-the-Counter
ITALY:
Indiana Production SPA, Milan
• Coordown “The Hiring Chain” in Social Responsibility/Awareness
MEXICO:
Leo Burnett México, Mexcio City
• Eva Clinic “Untouchables” in Innovation
PAKISTAN:
Ogilvy Pakistan, Islamabad
• Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Tech and Personal Devices
PERU:
McCann, Lima
• League Against Cancer “If You’re Outdoors, You Need to Protect Yourself” in Social Responsibility/Awareness
SINGAPORE:
Edelman Singapore, Singapore
• Causes for Animals Singapore “The Perfect Voiceovers” in Animal Health
SPAIN:
Cheil Spain, Madrid
• Samsung “Tallk” in Innovation
SWITZERLAND:
CR-K, Basel
• CURAVIVA “The Eventful Life of Rosemarie” in Education and Services
DocMorris, Heerlen
• DocMorris “Take Care” in Corporate Communication
THE NETHERLANDS:
Ogilvy Social.Lab Amsterdam, Amsterdam
• ProRail “Victim Fashion” in Social Responsibility/Awareness
UNITED KINGDOM:
Havas London, London
• CALM & Topshop “Let What’s Inside Out Campaign – “Care Label”, “CALM Board”, “CALM Social 1”, “CALM Social 2”, “Influencers” in Social Responsibility/Awareness Campaign
Havas Lynx Group, Manchester
• Dyslexia Awareness “Andi Goes” in Social Responsibility/Awareness
McCann Manchester, Manchester
• Skyn Condoms “Baby Blocker” in Creative Use of Data
The&Partnership London, London
• Royal National Institute of Blind People “The Design for Everyone Campaign” in Devices and Diagnostics
VCCP Health, London
• Teva Pharmaceuticals “Hairspray” in Education and Services
UNITED STATES:
Hungry Man Productions, Los Angeles
• Change the Ref “John”, “David”, “Manuel & Patricia” in Social Responsibility/Awareness Campaign
McCann Health, New York
• Change The Ref “The Unfinished Votes” in Innovation
• Change The Ref “The Unfinished Votes” in Social Responsibility/Awareness
• Animal Cancer Foundation “Dogs 1”, “Dogs 2” in Animal Health Campaign
• The CO2 Inhaler “The CO2 Inhaler” in Environmental Health
• The CO2 Inhaler “The CO2 Inhaler” in Innovation
• The CO2 Inhaler “The CO2 Inhaler” in Social Responsibility/Awareness
McCann Worldgroup, New York
• Mucinex “Boring Heroes” in OTC – Over-the-Counter Campaign
The Bloc, New York
• Washington Heights Corner Project “Overdose Stopper” in Devices and Diagnostics
• Tribute “Instant Doctor” in Education and Services
• EmpowHer NY “Skindeep” in Social Responsibility/Awareness
• EmpowHer NY “The Call” in Social Responsibility/Awareness
• NBCDI “ABC’s of Survival – Book” in Social Responsibility/Awareness
• NBCDI “ABC’s of Survival – Digital” in Use of Social Media
VMLY&R, New York
• Hill’s Pet Nutrition “Poochini – A Love Story” in Animal Health
• Hill’s Pet Nutrition “Moto A Love Story”, “Poochini A Love Story” in Animal Health Campaign
HEALTH & WELLNESS – CRAFT SHORTLIST 2021 (by country):
AUSTRALIA:
AIRBAG, Melbourne
• Parkinson’s NSW “No Escape Room” in Production Design
FINCH, Sydney
• Save our Sons “Heartbeat” in Animation
BRAZIL:
McCann Health São Paulo, São Paulo
• Ease Labs – Cannabis Science: “Blue”. “Brown”, “Red”, “Light Green”, “Light Red”, “Green” in Art Direction Campaign
CANADA:
Klick Health, Toronto/New York
• Children’s Eye Foundation of AAPOS “The Curious Eye” in Illustration
The Embassy, Vancouver
• Flonase “Grass Monster”, “Petrified Petals” in Animation Campaign
CHINA:
Amber China, Shanghai
• Durex co-branded with VolvoXC40 “Safely Feel The Real World” in Animation
FRANCE:
Publicis Conseil, Paris
• Face a L’inceste “Two Monsters In My Story” in Animation
HONG KONG:
McCann Worldgroup, Hong Kong
• Cigna “Stress Portraits” in Art Direction
• Cigna “Stress Portraits” in Visual Effects
INDIA:
Ogilvy India, Mumbai
• Savlon “Savlon Artist” in Direction
ITALY:
Indiana Production SPA, Milan
• Coordown “The Hiring Chain” in Direction
• Coordown “The Hiring Chain” in Editing
• Coordown “The Hiring Chain” in Music & Sound Design
KOREA:
Innocean, Seoul
• The Cheering Bandage “The Cheering Bandage” in Typography
SWITZERLAND:
CRK, Basel
• CURAVIVA “The Eventful Life of Rosemarie” in Animation
• CURAVIVA “The Eventful Life of Rosemarie” in Art Direction
• CURAVIVA “The Eventful Life of Rosemarie” in Direction
UNITED KINGDOM:
750mph, London
• Libresse “#wombstories” in Music & Sound Design
Havas Lynx Group, Manchester
• Dyslexia Awareness “Andi Goes” in Copywriting
Ogilvy UK, London
• Relate “Mark & Andrew”, “Margret”, “Lynn & George”, “Daphne & Arthur”, “Chrissie & Roger” in Photography Campaign
Weber Shandwick, London
• Breast Cancer Now “A Love/Hate Relationship” in Animation
UNITED STATES:
GSW New York, New York
• NYC Botanics “Dog”, “Cat”, “Bunny”, “Chameleon” in Illustration Campaign
• Covenant House New York “Girl Next Door”, “Fear, Drugs and Money”, “Emotional Dependence and Lies” in Photography Campaign
Harrison & Star, New York
• Dream Foundation “New York City”, “Amusement Park”, “Beach” in Art Direction Campaign
• give.org “Washington”, “Lincoln”, “Hamilton” in Art Direction Campaign
• Dream Foundation “New York City”, “Amusement Park”, “Beach” in Illustration Campaign
• give.org “Washington”, “Lincoln”, “Hamilton” in Illustration Campaign
• Family Reach “Business Man”, “Family”, “Lonely Woman”, “Construction Worker”, “Little Girl”, “Couple” in Photography Campaign
Hill Holliday, Boston
• Donate Life “Heart”, “Liver”, “Kidney” in Illustration Campaign
Hungry Man Productions, Los Angeles
• Change the Ref “John”, “David”, “Manuel & Patricia” in Production Design Campaign
L&C NYC, New York
• URUM “Welcome Back” in Cinematography
• URUM “Welcome Back” in Music & Sound Design
McCann Health, New York
• Change The Ref “The Unfinished Votes” in Production Design
• Animal Cancer Foundation “Dogs 1”, “Dogs 2” in Art Direction Campaign
• Animal Cancer Foundation “Dogs 1”, “Dogs 2” in Illustration Campaign
McCann Worldgroup, New York
• Mucinex “Boring Heroes” in Art Direction Campaign
• Mucinex “Boring Heroes” in Illustration Campaign
Roof Studio, New York
• CURAVIVA “The Eventful Life of Rosemarie” in Animation
Sune Sorensen, Los Angeles
• DocMorris “Take Care” in Direction
The Bloc, New York
• EmpowHer NY “Skindeep” in Animation
• EmpowHer NY “Skindeep” in Art Direction
• NBCDI “ABC’s of Survival – Book” in Art Direction
• NBCDI “ABC’s of Survival – Digital” in Art Direction
• Tribute “Instant Doctor” in Art Direction
• Mesmerize – Visual Meditation App “Hands”, “Rocket Ship”, “Stairs” in Art Direction Campaign
• QLatinx “Pablo”, “Brizza”, “Luciano” in Art Direction Campaign
• Tribute “Instant Doctor” in Cinematography
• EmpowHer NY “The Call” in Copywriting
• EmpowHer NY “The Call – Radio” in Copywriting
• NBCDI “ABC’s of Survival – Book” in Copywriting
• Tribute “Instant Doctor” in Direction
• EmpowHer NY “Skindeep” in Illustration
• NBCDI “ABC’s of Survival – Book” in Illustration
• NBCDI “ABC’s of Survival – Digital” in Illustration
• Mesmerize – Visual Meditation App “Hands”, “Rocket Ship”, “Stairs” in Illustration Campaign
• Tribute “Moon”, “Stairs”, “Floors”, “Pod”, “Circles”, “Shapes” in Illustration Campaign
• EmpowHer NY “Skindeep” in Music & Sound Design
• QLatinx “Pablo”, “Brizza”, “Luciano” in Photography Campaign
• QLatinx “Pablo”, “Brizza”, “Luciano” in Production Design Campaign
• NBCDI “ABC’s of Survival – Book” in Typography
• Rockwell Ventures “Scroll Yourself to Sleep” in Visual Effects
• Tribute “Instant Doctor” in Visual Effects
VMLY&R, New York
• Hill’s Pet Nutrition “Moto – A Love Story” in Animation
• Hill’s Pet Nutrition “Poochini – A Love Story” in Animation
• Hill’s Pet Nutrition “Moto A Love Story”, “Poochini A Love Story” in Animation Campaign
VENEZUELA:
WINGS The Agency, Caracas
• Fundaparkca “Grandfather”, “Grandmother” in Direction Campaign
PHARMA & MEDICAL – CRAFT SHORTLIST 2021 (by country):
CHINA:
McCann Health, Shanghai
• Green Valley – 971 “The Numbers” in Cinematography
• Green Valley – 971 “The Numbers” in Direction
UNITED KINGDOM:
21GRAMS, London
• Roche / Chugai “Painamals Children’s Book”, “Painamals AR Filter” in Copywriting Campaign
Havas Lynx, Manchester
• Prenoxad “The Hidden Lifesavers: “Lee”, “Lea”, “Aaron”, “Nicky”, “Andy”, “Jimmy” in Art Direction Campaign
• ALK “Fashioned by Nature” in Photography
• Itulazax “Max”, “Franziska” in Photography Campaign
UNITED STATES:
Roof Studio, New York
• Insmed “Unbreakable” in Animation
Saatchi & Saatchi Wellness, New York
• Tikkun Olam Makers: TOM “The Prescription Paper Pill Bottle” in Production Design
The Bloc, New York
• Greenwich Biosciences “Diagnosing Epilepsy Type” in Typography
The Corner Shop, Los Angeles
• Lilly “A Medicine Company” in Editing
To find out more about LIA, visit http://www.liaawards.com/
VIEW THE HEALTH & WELLNESS SHORTLIST
VIEW THE HEALTH & WELLNESS – CRAFT AND PHARMA & MEDICAL – CRAFT