Asia picks up 28 shortlists across LIA’s Digital and Social Media & Influencers categories
London International Awards (LIA) has announced the shortlists for the Digital and Social Media & Influencers categories. Asia collected 28 shortlists, picking up 26 in the Digital category.
In the Digital category Cheil PengTai Beijing and Ogilvy Shanghai each scored 2 shortlists for their “The Cost of Bullying” and “Voice Doodler” campaigns. Amber China and Tencent, Shenzen picked up 1 shortlist each.
Cheil India, Gurugram’s Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” campaign picked up 2 shortlists. Ogilvy Mumbai also scored 2 shortlists for Dove “Stop The Beauty Test”. DDB Mudra Group, Mumbai picked up 1 for Stayfree.
From Japan Dentsu Inc., Tokyo picked up 3 shortlists for their “Tuna Scope 2020” campaign. Dentsu Craft Tokyo was awarded 2 shortlists and Geometry Ogilvy Japan picked up 1.
In Thailand, Wunderman Thompson picked up 2 shortlists for “Stay Home Mile Exchange”. Wolf Bangkok picked up 1 shortlist for Central Midnight Sale “Shop Unfriend” in Weird Wonderful Work.
Ogilvy Pakistan’s Cannes Grand Prix winning Telenor Pakistan “Naming the Invisible by Digital Birth Registration” scored 2 shortlists
Cheil Worldwide Seoul, GIGIL Manila, McCann Worldgroup Hong Kong and Method and Madness Singapore all received 1 shortlist.
Ogilvy India picked up Asia’s only shortlists in the Social Media & Influencers category, recieving 2 shortlists for Dove “Stop The Beauty Test”
There are a total of 133 entries Shortlisted; 90 in Digital and 43 in Social Media & Influencers, representing thirty countries. The United States dominates with twenty-four shortlisted entries, followed by Canada with twelve and Australia with ten shortlisted entries.
This jury, presided over by Malcolm Poynton, Global Chief Creative Officer and President, Creative for Cheil Worldwide, spent countless hours discussing the entries to be sure that the best work was awarded. Joining Malcolm in judging these media was PG Aditiya, Dentsu Webchutney, Bengaluru; Kirk Clyne, Art & Science, Toronto; Hilary Coate, Venables, Bell & Partners, San Francisco; Nopharit Dusadeedumkoeng, Wolf Bkk, Bangkok; Rob Engelsman, Annex88, New York; Aste Gutiérrez, Droga5, New York; Joanna Monteiro, Publicis, Toronto; Seb Royce, Gravity Road, London; Marjorieth Sanmartin, TBWA Germany, Düsseldorf; Simona Suman, MRM Romania, Bucharest and Juan Pablo Valencia, FCB Artgroup, Istanbul.
Winners for all media will be announced on 17th November.
To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist
DIGITAL SHORTLIST 2021 (by country):
AUSTRALIA:
AIRBAG, Sydney
Tourism New Zealand “Play NZ” in Entertainment
Ogilvy Australia, Sydney
KFC Australia “Secret Menu” in Creativity in Commerce
KFC Australia “Secret Menu” in Retail
KFC Australia “Secret Menu” in Use of Social Media
TBWA\Sydney, Sydney
Tourism New Zealand “Play NZ” in Travel
Thinkerbell Australia
NRMA Insurance “Climate Warriors” in Branded Content
NRMA Insurance “Climate Warriors” in Gaming
BELGIUM:
mortierbrigade, Brussels
De Morgen Newspaper “Kaleidoscope” in Visual Design
Wunderman Thompson, Antwerp
Telenet “.Comdom” in Corporate Image/Social Awareness
BRAZIL:
Ogilvy Brasil, São Paulo
adidas do Brasil – Ultraboost 20 “Spot the Station” in Creative Use of Data
adidas do Brasil – Ultraboost 20 “Spot the Station” in Mobile Advertising
Oliver / U-Studio Brazil, São Paulo
Dove “The Real Beauty Of Motherhood” in Cosmetics/Toiletries
CANADA:
dentsu mcgarrybowen, Toronto
Dyslexia Canada “It’s Hard To Read” in Microsites
TAXI Canada, Toronto
United Way “The #UNIGNORABLE Tower” in Augmented Reality
Covenant House Toronto “Shoppable Girls” in Public Service/ NGO/Charities
Weber Shandwick Canada, Toronto
Covenant House Toronto “Shoppable Girls” in Public Service/NGO/Charities
Zulu Alpha Kilo, Toronto
HomeEquity Bank “#PauseToRemember: Team Legion” in Gaming
CHILE:
Inbrax, Santiago
Techo Latam “Settlements (Favelas)” in Corporate Image/Social Awareness
CHINA:
Amber China, Shanghai
Durex and VolvoXC40 “Safely Feel The Real World” in Animation/Motion Graphics
Cheil PengTai Beijing, Beijing
Samsung “The Cost of Bullying” in Gaming
Samsung “The Cost of Bullying” in Innovative Use of Digital
Ogilvy Shanghai, Shanghai
Illuma, Wyeth “Voice Doodler” in Branded Content
Illuma, Wyeth “Voice Doodler” in UI – User Interface & Navigation
Tencent, Shenzen
WeChat “Moonments” in Visual Design
COLOMBIA:
Commonwealth McCann, Bogotá
Chevrolet “Lost Roads” in Branded Content
draftLine Colombia, Bogotá
Tienda Cerca “Tienda Cerca” in Business-to-Business
Tienda Cerca “Tienda Cerca” in Creativity in Commerce
Tienda Cerca “Tienda Cerca” in Retail
DENMARK:
&Co. / NoA, Copenhagen
Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Viral
Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Weird Wonderful Work
FRANCE:
Herezie, Paris
Amazon Prime Video “Cités” in Media Promotion
Amazon Prime Video “Cités” in Use of Social Media
Publicis Conseil, Paris
Fondation de France “Bee_Influencer” in Illustration
GERMANY:
fischerAppelt / Philipp und Keuntje, Hamburg
Violence Against Women “#UNHATEWOMEN” in Viral
Sehsucht, Hamburg
WWF “Eurythenes plasticus” in Corporate Image/Social Awareness
WWF “Eurythenes plasticus” in Public Service/NGO/Charities
Serviceplan Germany, Munich
German Child Protection Association “The Secret Sculpture” in Augmented Reality
METER Group “Meltdown Flags” in Creative Use of Data
METER Group “Meltdown Flags” in Image Design
HONG KONG:
McCann Worldgroup, Hong Kong
Cigna “Stress Portraits” in Illustration
INDIA:
Cheil India, Gurugram
Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” in Apps
Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” in Innovative Use of Digital
DDB Mudra Group, Mumbai
Stayfree “It’s Just A Period” in Cosmetics/Toiletries
Ogilvy India, Mumbai
Dove “Stop The Beauty Test” in Corporate Image/Social Awareness
Dove “Stop The Beauty Test” in Cosmetics/Toiletries
ITALY:
Publicis Italy, Milan
Diesel “Enjoy Before Returning” in Creativity in Commerce
Diesel “Enjoy Before Returning” in Zeitgeist
JAPAN:
Dentsu Craft Tokyo, Tokyo
YAKUSHIMA TREASURE “YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA” in Art Direction
YAKUSHIMA TREASURE “YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA” in Innovative Use of Digital
Dentsu Inc., Tokyo
Tuna Scope / AI Tuna “Tuna Scope 2020” in Apps
Tuna Scope / AI Tuna “Tuna Scope 2020” in Creative Use of Data
Tuna Scope / AI Tuna “Tuna Scope 2020” in Foods
Geometry Ogilvy Japan, Tokyo
IBM “Second Life” in Creative Use of Data
KOREA:
Cheil Worldwide, Seoul
Samsung Mobile “Galaxy Graffiti” in UX – User Experience
PAKISTAN:
Ogilvy Pakistan, Islamabad
Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Apps
Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Corporate Image/Social Awareness
PHILIPPINES:
GIGIL, Manila
RC Cola “Family” in Viral
ROMANIA:
MRM Romania, Bucharest
ROM Buzz “Sponsor of Cancelled Events” in Confections/Snacks
RUSSIA:
RT Creative Lab, Moscow
RT “Lessons of Auschwitz: VR tribute by school students” in Virtual Reality
SINGAPORE:
Method and Madness, Singapore
Greenpeace UK “Wasteminster – A Downing Street Disaster” in Animation/Motion Graphics
SPAIN:
Cheil Spain, Madrid
Samsung “Tallk” in Corporate Image/Social Awareness
Samsung “Tallk” in Innovative Use of Digital
Samsung “Tallk” in UX – User Experience
DAVID, Madrid
Burger King “Stevenage Challenge” in Gaming
Burger King “Stevenage Challenge” in Retail
SWEDEN:
NORD DDB, Stockholm
McDonald’s “McDo” in Weird Wonderful Work
McDonald’s “McDo” in Zeitgeist
THAILAND:
Wolf Bangkok, Bangkok
Central Midnight Sale “Shop Unfriend” in Weird Wonderful Work
Wunderman Thompson Thailand, Bangkok
THAI Airways “Stay Home Mile Exchange” in Apps
THAI Airways “Stay Home Mile Exchange” in Travel
THE NETHERLANDS:
Media.Monks, Hilversum
Reporters Without Borders Germany “The Uncensored Library” in Education
Reporters Without Borders Germany “The Uncensored Library” in Gaming
Reporters Without Borders Germany “The Uncensored Library” in Innovative Use of Digital
Reporters Without Borders Germany “The Uncensored Library” in Public Service/NGO/Charities
Canon “Long Live Love” in Virtual Reality
UNITED ARAB EMIRATES:
M&C Saatchi UAE, Dubai
Pizza Hut “Offline Hour” in Mobile Advertising
Memac Ogilvy Dubai, Dubai
IKEA “Buy With Your Time” in Creative Use of Data
IKEA “Buy With Your Time” in Retail
MullenLowe MENA, Dubai
Mobily “ProtectSet” in Gaming
UNITED KINGDOM:
Whitespace (An Isobar Company – Dentsu), Edinburgh
VisitScotland “Scotland At Night” in Weird Wonderful Work
UNITED STATES:
Facebook, Menlo Park
WhatsApp “Disappearing Message” in Music/Sound Design
GSD&M, Austin
Popeyes Chicken Sandwich “#ChickenWars” in Use of Social Media
Popeyes Chicken Sandwich “#ChickenWars” in Viral
Leo Burnett Chicago, Chicago
Coors Light “Clone Machine” in Zeitgeist
McCann Health, New York
Change the Ref “The Unfinished Votes” in Innovative Use of Digital
Change the Ref “The Unfinished Votes” in Public Service/NGO/Charities
Ogilvy, Chicago
Chicago Fire Department Foundation “The Fire Escape” in Virtual Reality
R/GA, New York
Verizon “Fortnite Stadium” in Gaming
the community, Miami
Oreo “The OREO Doomsday Vault” in Confections/Snacks
Oreo “The OREO Doomsday Vault” in Use of Social Media
SOCIAL MEDIA & INFLUENCERS SHORTLIST 2021 (by country):
AUSTRALIA:
AIRBAG, Sydney
Tourism New Zealand “Play NZ” in Creative Direction
Tourism New Zealand “Play NZ” in Live Stream
Tourism New Zealand “Play NZ” in Visual Effects
CANADA:
Juniper Park\TBWA, Toronto
Canadian Women’s Foundation “Signal For Help” in Social Media Post
TAXI Canada, Toronto
Canadian Women’s Foundation “Smells Like Inequality” in Social Media Post
Weber Shandwick Canada, Toronto
Covenant House Toronto “Shoppable Girls” in PSA
Covenant House Toronto “Shoppable Girls” in Use of Instagram
Zulu Alpha Kilo, Toronto
HomeEquity Bank “Catch The Scam” in Banking/Financial
HomeEquity Bank “#PauseToRemember: Team Legion” in Live Stream
SingleCut Notes IPA “Notes IPA” in Use of Snapchat
FRANCE:
Havas Sports & Entertainment, Puteaux
Association L’Enfant Bleu “Undercover Avatar” in Innovative Use of Social
Herezie, Paris
Amazon Prime Video “Cités” in Use of TikTok
McCann Paris, Paris
Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Healthcare
Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Innovative Use of Social
GERMANY:
Serviceplan Germany, Munich
Xbox “Xbox Equality Controller” in Gaming & Technology
Xbox “Xbox Equality Controller” in Unboxing
GREECE:
Ogilvy Greece, Athens
IKEA “#BernieSanders – Get the Look” in Best Use of Real Time Advertising
IKEA “#BernieSanders – Get the Look” in Social Media Post
INDIA:
Ogilvy India, Mumbai
Dove “Stop The Beauty Test” in Beauty
Dove “Stop The Beauty Test” in PSA
ITALY:
Publicis Italy, Milan
Diesel “Enjoy Before Returning” in Zeitgeist
NORWAY:
POL, Oslo
Audi e-tron “Don’t Hate. Imitate. The Super Bowl Clapback” in Best Use of Real Time Advertising
PERU:
McCann, Lima
Burger King “The Most Famous Griller In Peru” in Innovative Use of Social
ROMANIA:
MRM Romania, Bucharest
KFC “Killer Discounts” in Live Stream
SPAIN:
DAVID, Madrid
Burger King “Stevenage Challenge” in Gaming & Technology
Burger King “Stevenage Challenge” in Innovative Use of Social
Burger King “Stevenage Challenge” in Zeitgeist
UNITED ARAB EMIRATES:
VMLY&R, Dubai
General Mills “The Kitchen is For Everyone” in Tone of Voice
UNITED KINGDOM:
McCann Manchester, Manchester
#FreeCuthbert in Use of Twitter
UNITED STATES:
Amazon, Seattle
Amazon “Kevin Hart vs Michael B. Jordan” in Tone of Voice
Barbarian, New York
Mucinex “Mucinex Sickwear” in Live Stream
GSD&M, Austin
Popeyes Chicken Sandwich “#ChickenWars” in Best Use of Real Time Advertising
Havas Chicago, Chicago
City of Chicago “Stay Home, Save Lives” in Politics
City of Chicago “Stay Home, Save Lives” in PSA
Leo Burnett Chicago, Chicago
Coors Light “Clone Machine” in Zeitgeist
McCann Health, New York
Change The Ref “The Unfinished Votes” in Production Design
Change The Ref “The Unfinished Votes” in PSA
R/GA, New York
Ally Financial “r/Bank” in Banking/Financial
VMLY&R, Kansas City
Wendy’s “Super Wendy’s World” in Gaming & Technology
Wendy’s “Wendy’s. Now That You Mention Us.” in Innovative Use of Social
Wendy’s “Wendy’s. Now That You Mention Us.” in Tone of Voice
Wendy’s “Spicy Profile Pics” in Use of Twitter
VMLY&R, New York
Pepperidge Farm Milano “#bestdressedcookies” in Best Use of Real Time Advertising
To find out more about LIA, visit http://www.liaawards.com/