Ogilvy Mumbai and Geometry Ogilvy Japan score Asia’s only LIA Creative Use of Data shortlists
![Ogilvy Mumbai and Geometry Ogilvy Japan score Asia’s only LIA Creative Use of Data shortlists](https://asset-cdn.campaignbrief.com/wp-content/uploads/sites/2/2021/10/29090245/LIA-creative-data.jpg)
Asia picks up 5 shortlists in the London International Awards’ (LIA) Creative Use of Data category. Ogilvy Mumbai scored 3 shortlists for their Cadbury Celebrations “#NotJustACadburyAd”campaign and Geometry Ogilvy Japan’s IBM “Second Life” campaign picked up 2 shortlists.
There was a total of 44 entries Shortlisted from 15 different countries. The United States leads with ten entries shortlisted, followed by Germany with seven and Australia with six shortlisted entries.
Wesley ter Haar, Founder and Executive Director of Media.Monks, Amsterdam led the inaugural Creative Use of Data jury as they viewed and discussed the entries that demonstrate the fundamental role of data to inspire, empower and enhance creativity. Joining Wesley in this globally diverse jury were Cristino Battista, TikTok Italy, Milan; Seddik Cherif, Twitter, Paris; Emma de la Fosse, Digitas UK, London; James Greaney, CHE Proximity, Sydney; Adam Kerj, Accenture Interactive, Copenhagen; Raymond Ng, Freelance, Kuala Lumpur; Nish Shah, Initiative Media, Toronto and Mary Toves, The Walt Disney Company, Glendale.
Winners for all media will be announced on 17th November.
To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist
CREATIVE USE OF DATA SHORTLIST 2021 (by country):
AUSTRALIA:
Deloitte Digital Australia
· Belong “Carbon Thumbprint” in Data Integration
· Belong “Carbon Thumbprint” in Data Visualization
· Belong “Carbon Thumbprint” in Data-Led Creativity
Ogilvy Australia, Melbourne
· AAMI “Warning Spots” in Data-Led Targeting
· AAMI “Warning Spots” in Real-Time Data
Thinkerbell Australia
· B Honey “The Purple Hive Project” in Data-Led Creativity
BRAZIL:
Wunderman Thompson, São Paulo
· Coalizão Negra por Direitos “Genocide Targets” in Data Visualization
FINLAND:
hasan & partners, Helsinki
· Neste “The Most CO2-Friendly Route” in Data Collection and Research
· Neste “The Most CO2-Friendly Route” in Data Integration
· Neste “The Most CO2-Friendly Route” in Data-Led Creativity
FRANCE:
BETC Paris, Paris
· Citroen “The Pocket Dealership” in Data-Led Targeting
· Citroen “The Pocket Dealership” in Social-Powered Data
GERMANY:
INNOCEAN Worldwide Europe, Berlin
· Parkinson’s “Printed by Parkinson’s” in Data Visualization
· Parkinson’s “Printed by Parkinson’s” in Data-Led Creativity
MRM Germany, Frankfurt
· Action Alliance for Disaster Relief “#TRENDTHESYRIANWAR” in Data Collection and Research
· Action Alliance for Disaster Relief “#TRENDTHESYRIANWAR” in Data Integration
· Action Alliance for Disaster Relief “#TRENDTHESYRIANWAR” in Data-Led Creativity
· Action Alliance for Disaster Relief “#TRENDTHESYRIANWAR” in Data-Led Targeting
Serviceplan Germany, Munich
· METER Group “Meltdown Flags” in Data Visualization
HUNGARY:
White Rabbit Budapest, Budapest
· Terms Against Bullying in Data Collection and Research
· Terms Against Bullying in Data-Led Creativity
INDIA:
Ogilvy India, Mumbai
· Cadbury Celebrations “#NotJustACadburyAd” in Data-Led Creativity
· Cadbury Celebrations “#NotJustACadburyAd” in Data-Led Targeting
· Cadbury Celebrations “#NotJustACadburyAd” in Real-Time Data
JAPAN:
Geometry Ogilvy Japan, Tokyo
· IBM “Second Life” in Data Integration
· IBM “Second Life” in Data-Led Creativity
SOUTH AFRICA:
Promise, Johannesburg
· Castle Lite “Cold Tracker” in Real-Time Data
SWITZERLAND:
Havas Village Geneva, Geneva
· CANAL+ “Waiting Wins” in Data-Led Targeting
THE NETHERLANDS:
Ogilvy Social.Lab Amsterdam, Amsterdam
· Volvo Cars Nederland “Volvo LifeSaver” in Real-Time Data
TURKEY:
Havas Turkey, İstanbul
· Finish “Water Index” in Data Integration
· Finish “Water Index” in Data Visualization
UNITED ARAB EMIRATES:
Memac Ogilvy Dubai, Dubai
· IKEA “Buy With Your Time” in Data Visualization
UNITED KINGDOM:
McCann Manchester, Manchester
· Skyn Condoms “Baby Blocker” in Social-Powered Data
Wunderman Thompson UK, London
· BT Sport “Unscripted” in Data-Led Creativity
UNITED STATES:
360i, New York
· Kroger “Chefbot” in Data Collection and Research
· Kroger “Chefbot” in Data-Led Creativity
· Kroger “Chefbot” in Social-Powered Data
Assembly, Inc., Seattle
· Microsoft “Work Trends Index” in Data Collection and Research
Facebook, Menlo Park
· WhatsApp “Check It Before You Share It” in Data Collection and Research
· WhatsApp “The Last Horoscope” in Data Collection and Research
· WhatsApp “The Last Horoscope” in Data-Led Creativity
· WhatsApp “The Last Horoscope” in Data-Led Targeting
Ogilvy, Chicago
· Pledge “Trendiest Apartment” in Data Visualization
R/GA California
· Reddit “Up The Vote” in Social-Powered Data