The One Club announces 30 top creatives from Asia to judge The One Show 2022
The One Club for Creativity has announced 30 creatives from Asia who will serve as judges for The One Show 2022.
Nearly 400 top creatives from 48 countries will judge work from around the world. The jury members from Asia and their judging discipline are:
Mainland China:
Sally Anderson, group CD, Meta Design Beijing, IP & Products
Aricio Fortes, CCO, BBDO Shanghai, Direct Marketing
Brian Ma, ECD, TBWA\Media Arts Lab Shanghai, Film
Liu Zhao, CCO, Another Guangzhou, Design
Hong Kong:
Wilson Ang, group CD, Cheil Hong Kong, Creative Effectiveness
India:
Praful Akali, founder, digital creative head, Medulla Communications, Mumbai, Health & Wellness
Ashish Chakravarty, ECD, head of creative, McCann Mumbai, Creative Use of Data
Anand Gandhi, founding partner, Memesys Labs Mumbai, Moving Image Craft
Nidhi Isaac, director – brand & design, Elephant Design, Bangalore, Design
Mukesh Jadhav, group CD, FCB Interface Mumbai, Interactive, Online & Mobile/Interactive & Mobile Craft
Kainaz Karmakar, CCO, Ogilvy Mumbai, Creative Effectiveness
Arjun Mukherjee, ECD, Wunderman Thompson Kolkata, Green Pencil
Indonesia:
Woon Hoh (pictured bottom left), CCO, Hakuhodo Malaysia / Indonesia, Out of Home/Print
Japan:
Marina Danjo, CD, Dentsu Tokyo, Integrated/Experiential & Immersive
Tamon Fujimi, director of creative development, Massive Music Tokyo, Music & Sound Craft
Takeshi Muro, global CD, Hakuhodo Tokyo, Public Relations
Yasuharu Sasaki, CCO, Dentsu Tokyo, Interactive, Online & Mobile/Interactive & Mobile Craft
Kimiko Sekido, art director, Dentsu Tokyo, Design
Kazuhiro Shimura, CD Dentsu Tokyo, Creative Use of Data
Malaysia:
Thang Wei Heng, CD, Grey Petaling Jaya, Sustainable Development Pencil
Philippines:
Soleil Badenhop (pictured top middle), ACD, Gigil Calabarzon, Green Pencil
Singapore:
VJ Anand, head of creative, APAC, VaynerMedia Singapore, Social Media
Cara Ang, design director, Asylum Singapore, Design
Claire Davidson (pictured top right), head of creative services, APAC, Facebook Singapore, Sustainable Development Goals Pencil
Tian It Ng, ECD, Publicis Singapore, Green Pencil
Sri Lanka:
Tara Weerasinghe, group creative head, Leo Burnett Colombo, Direct Marketing
Taiwan:
Alice Chou (pictured top left), CCO, DentsuMB Taipei, Branded Entertainment
Shiny Lee, CD, Whatever Inc. Taipei, Green Pencil
Thailand:
Sompat Trisadikun (pictured bottom right), CCO, Leo Burnett Bangkok, Branded Entertainment
Vietnam:
Edmund Choe (pictured bottom middle), CCO, Dentsu, Ho Chi Minh City, Out of Home/Print
The complete list of the global jury for The One Show 2022 juries can be viewed here.
To ensure the safety of jurors during the continued pandemic, all judging will be conducted online. No physical entries will be accepted this year, all entry media must be uploaded into the online entry system.
“The quality and makeup of juries has long been a hallmark of The One Show,” said Kevin Swanepoel, CEO, The One Club. “Our goal each year is to have a gender-balanced, diverse jury of the industry’s top creative leaders from around the world who judge work through the lens of creativity of ideas and quality of execution.”
Entries can be submitted now, with fees increasing after each deadline period. The regular deadline is December 31, 2021, extended deadline February 4, 2022, and final deadline March 4, 2022.
Judging will start in March 2022, with finalists announced in May. The One Show 2022 Gold, Silver and Bronze Pencil winners will be announced during Creative Week in New York, May 16-20, 2022.
New this year:
A dedicated discipline for Gaming to recognize creative excellence in the way brands are integrated into interactive experiences that use gameplay and the metaverse to entertain, inform, and create community. The new discipline also honors areas such as art direction, visual effects, animation, music and others related to gaming.
Separation of Pharma and Health & Wellness into separate disciplines, allowing for an expanded list of categories and a larger group of specialists on each dedicated jury. Pharma recognizes communications created for products or services that diagnose, treat, prevent, or advocate for medical conditions; Health & Wellness recognizes communications created to educate, promote and/or assist in a person or animal’s health and well-being.
Changes to Interactive, Mobile, and Digital Craft to reflect the way these sectors are continuing to grow and overlap. The former Interactive & Online and Mobile disciplines are now merged into one, and the former Digital Craft discipline is now Interactive & Mobile Craft.
Brand Partnership categories now included in many One Show disciplines, in recognition of the increasingly collaborative industry.
Agencies, brands, production companies and individuals responsible for winning work each year are highlighted in The One Show Global Rankings, the ad industry’s most respected global measure of creative success. Winners are ranked globally, regionally and by country.
Revenue generated from The One Show entry fees goes back into the industry to fund programming under the nonprofit organization’s four pillars: Education, Inclusion & Diversity, Gender Equality and Creative Development.
