Deloitte Digital acquires offshore content studio Madras to boost Asia-Pacific creative offering

Deloitte Digital has revealed the next step in its creative services strategy, with the acquisition of global content creation studio Madras. With a 900-strong digital creative team based in Mumbai, the studio will service Deloitte Digital clients in Australia and New Zealand.

The acquisition of Madras supercharges Deloitte Digital’s unique creative model that brings together some of the world’s best creative talent to provide high-value creative services, while enabling clients to manage their high-volume creative needs through technology enabled platforms.

The news comes on the back of the recent launch of Deloitte Digital Creative in the New Zealand market, with the hiring of top Colenso BBDO duo Dan Wright and Ahmad Salim. Through the addition of the Madras business, Deloitte Digital now boasts four creative studios in Melbourne, Sydney, Auckland and Mumbai.

Says Esan Tabrizi, lead partner in Australia, Deloitte Digital: “The Madras offering is the perfect fit for the Deloitte Digital business in Australia. Alongside the first-class creative talent that we’ve infused into our strategy, design and tech projects, we can now offer clients a cost-effective way to manage their high-volume creative requirements.

“Our approach to building capability within, or on behalf of, clients is a key differentiator for our business. And when we combine the Madras offering, our multi-award-winning creative offering, our mar-tech business and our data and artificial intelligence capabilities, our clients will be able to access end-to-end creative and marketing services in a way that is unrivalled by traditional agency networks.”

Says Adrian Mills, creative partner, Deloitte Digital: “This acquisition is big news for APAC clients. It brings incredible craft, talent and scale to marketers with high volume needs. But Madras is also an exciting technology company that boasts some category-leading content creation and asset management products.”

Deloitte Digital’s reputation as a creative, technology and marketing consultancy continues to grow with the brand achieving a leadership position in the Gartner Global Marketing Magic Quadrant, winning Agency of the Year from Campaign Brief’s The Work, and enjoying another successful Cannes Lions.