GIGIL Philippines encourages Filipinos to find the official Orocan Pail Constellation

Dippers have constellations in the night sky…so why not pails? To promote the sale of Orocan Pails in a more engaging way, GIGIL Philippines released this campaign and Orocan Plastics actually officially registered stars in the sky, to form the Orocan Pail Constellation.

This can be seen thru a filter one can get from Orocan’s Facebook and Instagram pages. By locating the Orocan Pail Constellation customers get a discount when buying Orocan Pails.

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Credits
Agency: GIGIL
Account Director: Bev Lubid
Account Director: Micco Balana
Copywriter: Greggy Gregorio
Creative Director: Dionie Tañada
Director: Marius Talampas
Group Account Director: Jim Jimenez
Head of Social Media: Jeano Cruz
Managing Partner: Jake Yrastorza
Producer: Sasa Abella
Senior Art Director: JR Bumanglag
Strategic Planner: Nanais Hernandez
Client: Orocan Plastics