Red Bull Malaysia partners with Muma Malaysia to fire up New Year ambitions on TikTok
As Malaysians welcome the New Year with a renewed hope, Red Bull Malaysia inspires the nation to strive forward with flame in their hearts with a TikTok Branded Effect created by creative agency Muma Malaysia.
Red Bull Malaysia prides itself for being the brand that stands by the people of Malaysia through thick and thin. When the nation was hit hard by the pandemic in 2021, Red Bull ramped up their sampling efforts so that frontliners and the workforce that kept Malaysia going remained energized.
As the country look towards a better 2022, Red Bull offers Malaysians a novel way the share their New Year resolutions with the Misi Membara (Flaming Ambitions) Branded Effect. Through a series of hand gestures, users trigger phrases which encourages to them to strive stronger towards their goals.
A team of local TikTok influencers like Thorus, Ain Ramli, Lisa, Eugene @crockpotfinance and Kamil Zahar were engaged to kickstart the campaign and to date, the Branded Effect has 2,700 video creations, garnering over 14.2 million views.
Red Bull had also edited the best of the TikTok videos into a 30 second social video that fuels Malaysians to make 2022 their year.
