The North Face opened the coldest pop-up store in China developed with FRED & FARID Shanghai

February 1 2022, 9:01 am | BY Kim Shaw | No Comments
The North Face opened the coldest pop-up store in China developed with FRED & FARID Shanghai

The North Face might had to shut down temporarily its iconic store in Genting Ski Resort during the biggest and well-known winter sports event coming to Beijing in 2022, however, they took this chance to really celebrate those who are in search of new adventures by creating the coldest pop-up store.

 

So, this mid January 2022, for one week only, The North Face opened in partnership with creative agency FRED & FARID Shanghai, the Coldest pop-up store.

Located in the remote and wild snowy area of Changbai mountain, one of the coldest areas in China, where temperatures can drop to a freezing -30℃.

This coldest pop-up store calls out all of those who share the spirit of #NeverStopExploring.

VIEW THE COLDEST POP-UP STORE

The North Face opened the coldest pop-up store in China developed with FRED & FARID Shanghai The North Face opened the coldest pop-up store in China developed with FRED & FARID Shanghai The North Face opened the coldest pop-up store in China developed with FRED & FARID Shanghai