Havells urges their customers not to make assumptions based on people’s appearance via new 82.5 Communications India campaign
Ahead of Valentine’s Day, Havells India Limited, a Fast-Moving Electrical Goods (FMEG) company announced its latest digital campaign urging customers to take a stand against public assumptions associated with personal grooming. The campaign titled #StopMeriGroomingPeAssuming was created by 82.5 Communications India.
The campaign is set to continue until February 15, 2022 and is live on Havells’ official Facebook, Instagram, and Twitter pages, featuring mega stars and youth icons Vicky Kaushal and Shraddha Kapoor who share their perspective around personal grooming, self-worth and social validation.
Kickstarting with a series of digital films on various social channels, the campaign focuses on bringing alive the personality of today’s millennial that are rooted in self-worth and strength of personality rather than social validation. Themed around ‘Personal grooming vs Public Assuming’ the quirky and youthful films featuring Vicky Kaushal and Shraddha Kapoor representing today’s youth who make this point in a light-hearted, quirky and fun manner, with the final sign off ‘#StopMeriGroomingPeAssuming.’
Ravindra Singh Negi, President- Electrical Consumer Durables, Havells India, said: “Today, we live in a world where we often face certain assumptions based on our personal appearance. Through the campaign, we aim to inspire people to change their perspective and thoughts associated with personal grooming and appearance. With youth icons and stars like Vicky Kaushal and Shraddha Kapoor, we want to reach out to the millennial generation and inspire them to create their distinctive style statement and flaunt it to the world against any external validation. Themed around ‘Personal grooming vs Public Assuming’, the campaign urges our audience to take charge of their looks and change the status quo.”
Teasers around #StopMeriGroomingPeAssuming campaign have already received immense traction on the brand’s social media channels.
Sumanto Chattopadhyay, Chairman and Chief Creative Officer – India, 82.5 Communications, said: “Caring about yourself enough to look your best and not caring about the perceptions of others is the modern mindset that we are tapping into with this campaign. Because good grooming should be about, well, good grooming and nothing else.”
Credits
Agency: 82.5 Communications
CCO and Chairman: Sumanto Chattopadhyay
CEO and Co Chairman: Kapil Arora
President North: Chandana Agarwal
Group Creative Director: Preeta Mathur
Creative: Pankaj Chauhan
Account Management: Anuj Sharma
Planning: Anuraag Srivastava, Abhilasha Mathur
Production House: Solo Trio films
Director: Paul Joji Kokkat
