Saham Rakyat simplifies stock trading via new print campaign from LUP Indonesia

Independent agency, LUP Indonesia has released this print campaign for Saham Rakyat who have developed an app to educate the Indonesian people on the topic of trading, to make trading a lot less complicated. It’s designed to be very intuitive, like online shopping. Saham Rakyat is a OJK approved company by The Financial Services Authority.

Stock trading is often considered a complicated matter. Known only to certain circles, because its foreign terms sound like an Alien language. Saham Rakyat by Samuel Sekuritas believes that everybody can understand stock trading and is providing free access to all Indonesians to be able to buy and sell stocks.

With the message: Let’s Talk Stocks the agency wanted to break the stigma and confusion about stock trading and let people know and understand the stock trading language.

Credits
Agency: LUP Indonesia
Client: Saham Rakyat
Executive Creative Director: Albert Chan
Creative Director: Andika Nugroho
Account Director: Ahmad Syakbani
Copywriter: Refo Angkasa, Kiki Prasya
Art Director: Anggun Rahmawati, Timotius Ginting
Illustrator: Biaska Gusana