Tencent creates fun interactive graphic posters for the Tencent Youth Science Festival
March 2 2022, 12:21 pm | | No Comments
Most of the conference promotional materials for kids end up being destroyed and thrown in a trash can. But what kid doesn’t enjoy the destruction? Tencent’s in-house creative team value this destruction as the beginning of the creation. So with that being the case, why not create a set of posters that are supposed to be destroyed. Tencent turned science into a game, and invited the children to have fun.
Tencent Youth Science needed a way to connect deeper with its audience than just reached out to children through conferences. This time they transformed the experience by designing an interactive ‘poster-card’ which could also turn into Sci-Fi toys. Scan the QR Code on poster and you will receive an e-book, “Becoming Scientist”. The poster created a fun puzzle for both children and their parents. Children mailed the post cards, shared it on SNS, inspired more to creatively participate and become advocate.
Tencent spent $5,000 on print & publishing and accumulated 5.2 million e-book downloads.
Credits
ECD: Akae Wang
Art Director: Ken Lin
Copywriter: Yuanmeng Liu
