Dentsu Indonesia appoints Aloysia Dian Anggraeni as Media CEO and welcomes Laode Hartanto

Dentsu Indonesia has strengthened its executive leadership team by welcoming its first Chief Growth Officer, Laode Hartanto (Tanto) and appointing Aloysia Dian Anggraeni (Aloy) as CEO of Media Service Line.

These appointments continue dentsu’s strong momentum in the market including the appointment of Prakash Kamdar as CEO dentsu Indonesia and the recent promotions of Wisnu Satya Putra (CEO, Creative) and Arshad Rahman (CEO, Customer Experience Management / CXM), and major client wins across sectors including e-commerce, FMCG, and banking. Anggraeni and Hartanto will both join dentsu Indonesia’s executive team reporting directly to Prakash Kamdar. Anggraeni’s appointment is effective immediately, while Hartanto will commence his new role on 1 April 2022.

Kamdar said: “Aloy is a strong and proven leader who has continuously brought significant impact to dentsu Indonesia ever since she joined dentsu in 2015. She will now lead and drive continued growth for dentsu’s Media Service Line, and further accelerates dentsu’s media ambitions and capabilities across our brand units and for our clients. And I also look forward to Tanto joining us and leveraging his unique perspective and deep expertise in advertising to strengthen our partnership with clients and grow their business to the new heights.”

Anggraeni brings over 17 years of advertising experience to the new role. She started her journey in dentsu as Head of Global Clients in Carat Indonesia, then she took over the role of General Manager in Vizeum Indonesia with great success. With her notable leadership, she has led and accomplished the merger of Vizeum and Main Media, and eventually served as the Managing Director of Carat and Vizeum Indonesia. With Anggraeni’s contribution, the media businesses have achieved a market leading position, with dentsu Indonesia being the #1 in RECMA’s qualitative ranking and #1 in COMvergence’s new business ranking since 2020.

Anggraeni (pictured left) said: “I am humbled and honored to serve as Media CEO of dentsu Indonesia. With the collective efforts of our media leadership team, dentsu’s media service line is very well-positioned in the market in terms of growth, performance, and capabilities. Now, we are ready to push it onwards and upwards even more. I am looking forward to working closely with the board and the entire family to make great strides forward in the coming years”

Recognized as a highly driven and strategic professional, Hartanto joins dentsu Indonesia with over 15 years of experience in driving clients’ growth of giant media and tech companies including Gojek, Emtek Group, Facebook, and MNC Group. He has steered exponential sales growth for years and mastered a wide spectrum of advertising and marketing solutions ranging from conventional media to modern digital media. As Chief Growth Officer, Hartanto will collaborate across dentsu’s three service lines – Creative, Media, and CXM to provide further impetus for dentsu’s ongoing growth, with a focus on strengthening the partnership with clients to scale new heights for their business.

Hartanto (pictured right) said: “dentsu Indonesia has been known as one of the largest agency networks in the market, I’m very proud and excited to join dentsu as it completes the missing puzzle of my career experience from media, social network, and OTT to finally anchoring in a modern marketing utopia, with the network spans from brands to media, from platform to campaign. I’m confident to bring new horizon on how an agency can lift brands and continue its successful growth.”

With these two appointments, dentsu Indonesia has acquired two more stellar executive leaders to enable more transformative solution offerings and take dentsu and its clients to the next level.