APAC Effie Awards 2022 names Publicis Groupe’s Jane Lin-Baden & Dept’s Vishnu Mohan as Heads of Jury

Jane Lin-Baden, Managing Partner APAC & CEO North Asia of Publicis Groupe and Vishnu Mohan, Partner & Chief Growth Officer at Dept have been named as Heads of Jury for the APAC Effie Awards 2022. As Heads of Jury, they will lead the jurors in assessing this year’s entries and honouring the best works to emerge from Asia Pacific.

Based in Shanghai, Lin-Baden oversees Publicis Groupe in North Asia (China, Hong Kong, Taiwan, Korea & Japan) and is responsible for its digital operations, key accounts and market expansion in the APAC region. She brings over 24 years of experience in digital, technology, communication, start-up and corporate management. Before joining Publicis, Lin-Baden was the CEO of Isobar APAC.

Having received numerous industry awards in recognition of her capabilities and contributions, Lin-Baden is also a fellow of the Aspen Institute’s Aspen Global Leadership Network.

Lin-Baden said: “Effectiveness is the golden word in marketing, and something that all marketers strive for. It is especially pertinent amidst the economic challenges in 2022, with brands looking to connect with people in more relevant, meaningful, and respectful ways. It is my great honour to be part of the APAC Effie Awards as a Head of Jury and I look forward to being inspired by the best work from across the region.”

Mohan is currently the Partner & Chief Growth Officer of international digital agency Dept, responsible for scaling up the agency’s operations in Asia Pacific. In addition to this role, he founded Avyan Holdings in 2021, designed to be a collective of companies working towards advancing human possibilities by integrating design, technology, and data to help brands and people thrive in a digital-first world.

In his three-decade long career, Mohan spent more than 25 years with Havas/Vivendi Group, one of the world’s largest media and entertainment companies, working in India, China, Singapore and the UK. He was credited with launching Havas Media network in Asia Pacific, establishing an operation across 18 markets with 2500 employees and leading 12 acquisitions personally. He left the group as its Chairman/CEO for the region in 2021 after successfully driving transformational strategy for the group in important markets, integrating operations as one and leading the development of content IPs, leveraging the entirety of Vivendi’s ecosystem comprising music, gaming, streaming, publishing and films.

Mohan continues to play an active role in the industry as an advisor to multiple companies, board member at industry bodies, juror at multiple awards, diversity & inclusion champion, and advocate of purpose-led work for brands and organisations.

Mohan said: “I am delighted to be appointed as Head of Jury for the APAC Effies, which remains one of the leading effectiveness awards in Asia Pacific. Having had a long association with the Awards, what is especially exciting for me this year is to see work that effectively uses emerging technology and platforms to make a strong impact. The industry has demonstrated tremendous resilience amidst the pandemic and deserves accolades for producing some of the most outstanding work, which I am honoured to be judging with an accomplished group of esteemed judges.”

Globally recognised by clients and agencies alike as one of the industry’s most prestigious accolades for marketing effectiveness, the APAC Effie Awards continues to uphold the gold standard by honouring only the most effective works in the region.

The remaining Heads of Jury will be introduced in the coming weeks and the latest competition updates can be accessed via www.apaceffie.com.