Two AM Music Global joins TikTok’s marketing program as an official custom sound partner
TikTok is home to some of the most influential content creators around the world. Taking creative & authentic self expression to another level, the platform allows creators to leverage the use of sound and music to create engaging and diverse content. This deep integration of sound encourages brands to engage in new and creative ways, and with a huge focus on the sound, using customized music and sound that holistically connect to their campaigns and products, opens a whole new window of communication and consumer participation–this is where Two AM comes in.
Trusted by both regional and global brands, the audio agency is known for their original music composition and creative consulting. While regional brands trust Two AM for their knowledge and expertise in creating localized media, global clients look to them for innovative sonic solutions and beautiful musical storytelling in today’s highly saturated market.
Two AM has had the chance to work with several brands including WWF, Kotex, Coca-Cola, Coway, and Pepsi, in developing the audio for their TikTok campaigns. WWF’s campaign is a particularly interesting project, with a sole purpose to raise money towards the protection of endangered tigers in Malaysia. Working closely with agency Leo Burnett, Warner Chapel, WWF, and alongside local stars Bunga & Kucai Mars, the Two AM team composed and produced the single that was used to drive the entire campaign.
“WWF’s Score For Tigers campaign was essentially a TikTok football challenge, and Two AM delivered an infectious anthem to match the urgent message of protecting the tigers. They approached this like training for the World Cup, putting lots of sweat into the production, constantly honing the tune, and all while managing the creative process. The team really scored with the #ScoreForTigers score.”, said Iska Hashim, Executive Creative Director, Leo Burnett.
See what Two AM’s been up to and reach out to them by checking out their website. You can also view their TikTok partner profile here.