Singapore Tourism Board asks people to think again about what they know about Singapore via new TBWA\Singapore global campaign

TBWA\Singapore has released a new film for Singapore Tourism Board (STB) that provides travellers a taste of not only the country’s iconic landmarks but also the lesser-known sights and unexpected experiences in multifaceted Singapore.

The film is part of the SingapoReimagine campaign which welcomes travellers to realise their passion to travel again.

Featuring Singaporeans from all walks of life, this film showcases Singapore’s offerings through its people and their passions and invites the world to look at Singapore with a fresh perspective.

“With border restrictions gradually being lifted, people are now looking forward to their long-awaited travel and opportunities to maximise their experiences. Hence the importance for us to challenge the perceptions of Singapore as just a small city, just all skyscrapers, just one island; and show the world how it is so much more.” said Andy Grant, Executive Creative Director, TBWA\ Singapore.

VIEW THE FILM

Ms Choo Huei Miin, Director, Brand, Singapore Tourism Board said, “SingapoReimagine urges the rediscovery of new possibilities, to be enjoyed and explored through fresh and unexpected ways. As Singapore reopens, we are excited to welcome travel back and what better way but have us; Singaporeans spotlighting these experiences and their passions throughout the film.”

“It was a great opportunity to welcome travellers back with a bang by positioning Singapore in a bold, unique and novel way, and expressed through the diversity and inclusiveness of our people, our places and our experiences,” added Ara Hampartsoumian, Chief Executive Officer, TBWA\Group Singapore.

Film Director Roslee Yusof of The P Film Company added, “I wanted to show the world a place they have seen before, in a way they would never imagine it. There were so many firsts for me, from speeding FPV drones, to drones that had cameras top mounted, to taking a boat, then kayaking 30 mins to get a two-second shot. All this made me nervous, but it also made me realise we were constantly reimagining how we shoot Singapore.”

The SingapoReimagine global film aims to support top-of-mind awareness and recapture mindshare amongst global audiences. It showcases a different side of what the city has to offer, from exciting new attractions and novel dining concepts, to wellness reprieves and sustainable experiences. The film featured many different locations in Singapore, such as SkyHelix, Cloudstreet, Southern Islands, Haw Par Villa and Henderson Waves.

Personalities featured (in order of appearance):
Nicole Midori Woodford (Award-winning filmmaker)
C.S. Ling (Award-winning wildlife photographer)
Jerome Dass (Edible Garden City staff)
Yung Raja (Rapper)
Ong Bee Yan (Part time model, Entrepreneur)
Sandra Riley Tang (Singer-songwriter)
Yip Pin Xiu (Paralympic gold medallist)
Mark Tai (First winner of the Michelin Guide Singapore’s Young Chef Award, head chef of Cloudstreet)
Vijay Mudaliar (Award-winning bartender and co-owner of Analogue Initiative Bar)
Mr Narajan Singh (Raffles Hotel)
Ted Chen (CEO of EverComm)
Chloe Chua (Violinist)
Speak Cryptic (Artist)

Credits:
Client: The Singapore Tourism Board (STB)
Creative Agency: TBWA\Singapore
Group Brand Director – Char-Maine Tan,
Brand Director – Amanda Lim
Brand Manager – Ng Xiwen, Evelyn Ng, Andrew Tan
Executive Strategy Director – Judd Labarthe
Strategy Executive – Jasmine Thio
Head of Innovation – Tessa Conrad
Executive Creative Director – Andy Grant
Creative Directors – Angie Featherstone, Eirma Webster, Peter Callaghan
Art Director – Jaron Ngoh, Ken Kaneko, Su-Lynn Goh
Copywriter – Gwendelyn Gomez, Amanda Devarajan, Akanksha Nair
Executive Producer (Sixtoes TV) – Sariyanti Sannie
Producer (Sixtoes TV) – Luke Pidgeon, Zahid Zameer, Mona Chua, Joelle Goh
Content Creator (Sixtoes TV) – Sery Jamali

Production Company: P Film Company
Director – Roslee Yusof
Director of Photography – Sng Ye Xiang
Executive Producer – Aundrea Bligh
Assistant Director – Carl Siahaan
Assistant Producer – Rachel Moore
Production Manager – Terence Tan
Location Coordinator – Ashley Soo, Faraz Hussain
Director’s Assistant – Joey Tan, Kaiyue Li
1st/2nd Camera Assistant – Leslie Tan, Regine Yeow
Ronin Operator – Chris Ang
Ronin Tech – Ahmad Rifa’ie
Data Wrangler – Ernest Lee, Munesh Varadaraju
Gaffer – Benjamin Ong
Key Grip – Eljin Tan, Jeremy De Souza
Best Boy – Francis Lim
Grip – Ivan Yau, Zhang Jia Pei, Ben Teaw, Muhammad Hafiz Bin Norazmi, Ong Soon Lai, Li Jialing, Yang Yong Qing, Chia Wing Keong
Junior Grip – Muhammad Afiq Bin Aris, Eugene Foo, Khairul Hafizh
Sound Recordist – James Choong
Art Director – Aloysius Norman Benjamin
Art Assistant – Nigel Soh Chee Hng, Muhammad Adli Bin Roslan, Chee Wei Ling Wendy, Pearlcelia Liong, Yoko Seko, Teo Ren Jie, Chastina Tham
Casting Director – Vivian Phua
Casting Associate – Praveena
G Profile Liaison – Sherann Tang
Wardrobe Stylist – Junior Lim, Mable Yeo
Wardrobe Assistant – Bernard Tan
Hair & Make-Up Artist – Lydia Thong
Hair & Make-Up Assistant – Hazel Tan, Mandy Yeo
Production Coordinator – Yvan Mosbergen
Production Runner – Mus Kasim, Muhammad Firdaus Bin Jami (Kemek)
Production Assistant – Xena Kok, Hannah Yoong, Gabrielle Ng, Irsyad Bin Ngadirun, Eugene Lim

SKYRIG MEDIA
Drone Operator: Derrick Tan Drone Operator: Victor Wan Yi

Support:
SeaOPS Ltd
Yacht Bookings Singapore
Kairos Strategic Pte Ltd
Kairos Singapore Holdings Pte Ltd
Coxswains – Roy Soeigiarto, Ariel Soeigiarto, James Lim
Rescue Divers – Jimmy Choo, Nicholas
Lifeguard – Gasznne

Post Production – KRAFTW5RKZ
Executive Producer – Xu Qiaojuan
Editor – Yong
Colorist – Ben Conkey
Support – Leong Beng Wee, Jasmine Choong, Kaye Cheok, Timothy Tan Online – Matthew Ho

Audio Post – Song Zu Singapore
Executive Creative Director & Music Composer – Lindsay Jehan
Sound Designer – Damian Enemark
Executive Producer – Donny Pereira