WORKKIT Bangkok releases new Cigna Insurance campaign that understands the demands your multiple roles play in your life
WORKKIT Bangkok has released this short film for Cigna Insurance titled “The Casting Call”, which demonstrates the multiple roles people have to take up in their everyday lives. The campaign connects with the Thai consumer insight that everyone has to take on the good, bad and unexpected.
Cigna Insurance, a global health insurance company wants to show their different brand position while talking about the competitive benefits & conditions as well as establishing a new image that Cigna understands and wants to be truly closer to consumers.
This campaign is not only got positive feedback but it can also reflect the positioning of the brand, showing Cigna is really understanding consumer and ready to truly support every health problem.
Credits
Title THE CASTING CALL
Client Cigna Thailand
Agency WORKKIT Bangkok
Creative Director Adam Siriraka
Copywriter Nattanan Sasisakulrak, Thitikorn Limpinuntanakul
Art Director Intouch Siripin
Head of Project Supansa Srisongphol
Project Manager Somphop Srimahapothong, Atikul Songvejkasem
Production House : WITHME STUDIO
Director : Rachasit Vanichrojudom
Assistant Director : Panuwat Banditnon
Producer : Fang Warangkana
Production Manager : Jutamart Foithong
DOP : Karn Uansri
PA : Varun Charaysombatcharoen
Costume Stylist : Jane Kanawiwat
Hair & Make-Up : Abews Ansaya
Camera Equipment : Camera Corner Co.,Ltd.
Grip & Lighting Equipment : Tang Lighting & Grip
Editor : Tong Rachanon
VTR : Bunker CG Post Co.,Ltd.
Colorist : Chunya Phonwa
Sound Mixer : Banana Sound Studio
