Iris Singapore appoints Narayanan Rajgopalan as Head of Data Driven Marketing & Rajnish Suneja as Regional Business Director for Samsung

Iris Singapore has announced two new hires as the agency continues to expand and enhance its integrated capabilities. Joining the agency with immediate effect are Narayanan Rajgopalan (Naari) as Head of Data Driven Marketing and Rajnish Suneja as Regional Business Director on the Samsung account.

The appointments are testament to Iris’s dynamic culture leveraging its motto “For the Forward” where people participate in progress – making Iris the first choice for progressive clients looking for the best integrated solutions.

Rajgopalan (pictured right) joins Iris from Essence Global where he held the position of AVP, Media Planning, leading the performance marketing for Google Cloud and Google Store. During the course of his career, Rajgopalan has worked on both B2B & B2C brands in technology, mobility, skincare, BFSI, children’s nutrition, hospitality and travel leading regional/global teams. In his new role, he is tasked with enhancing Iris’s data-driven practice, rooted in participation, covering customer experience, data activation, martech and performance marketing.

Rajgopalan said: “The opportunity to work with a talented team of performance and data specialists, across the Iris global network, to build Singapore as a Center of Excellence, deploying Iris’s full breadth of data-driven specialisms is what attracted me to the role.”

Marketing communications professional with over 20 years of experience in agencies leading teams on brands like American Express, IBM, Hewlett Packard, Bosch, FedEx, Kimberly-Clark, Suneja (pictured left) joins Iris with a remit of leading Samsung’s regional business. Prior to Iris, Suneja was Co-founder and Chief Business Development Officer for Singapore-grown start-up Klaud9 (online B2B marketplace connecting professional freelance photographers, videographers with clients and agencies worldwide) where he accelerated business growth year on year.

“A combination of Iris’s philosophy – For the Forward- creating brave, disruptive work for ambitious clients and the opportunity to work with a global mega brand like Samsung,” is what attracted Suneja to the role.

“Naari and Rajnish are outstanding practitioners and come with a stellar track record of success. The battle to find, grow and keep the best people in our industry has never been more intense and on that basis these hires represent a real victory for Iris. I am delighted to welcome them both and look forward to the journey ahead,’’ said Andy Cairns, Managing Director, Iris Singapore.

Both Rajgopalan and Suneja report to Andy Cairns.