Uniplan appoints Olaf Pempel to Executive Director Global Communication role

Uniplan, a global leading agency for brand experience, strengthens its communication team and hires Olaf Pempel as Executive Director Global Communication. The seasoned professional has been working for more than 25 years in PR and marketing communications. He has previously held senior positions at Weber Shandwick, among others, for many years. In the newly created position, Pempel will be responsible for the agency’s entire communications with teams in Germany and China.

Pempel previously worked as a freelance communication consultant at Uniplan and was Managing Director and Practice Group Leader Marketing Communication at Weber Shandwick in Munich from 2008 to 2020. Before that, he was Business Director at Pleon (now Ketchum) in Düsseldorf and Head of Corporate Relations at Sony Electronics in Cologne for many years. As Executive Director Global Communication, Pempel will report directly to European CEO Rüdiger Maeßen. He will also work closely with the other members of Uniplan’s global board.

“I am very excited that we have won Olaf for this role. He brings the right experience to accompany the transformation of Uniplan into a holistic consulting company in both internal and external communications,” says Rüdiger Maeßen, CEO Europe, commenting on the new appointment, adding, “We can only benefit from his proven PR expertise and the know-how he has acquired over many years as an executive in international network agencies.”

Pempel said: “I was particularly impressed by the open and diverse corporate culture at Uniplan and the agency’s international footprint. I am also looking forward to further leveraging the brand’s potential and building a global and integrated communications team.”