Lazada x Giordano transform the ordinary ads seizing Gold from Asia eCommerce Award

GIORDANO is a clothing brand that has been in the Thailand market for more than 20 years and is sold on Lazada Official store.

As Giordano produces good quality, soft fabric, comfortable wear with variety collections for every occasion, it then comes with a high price.

With its high price with long brand established causes the brand’s image to be a non-stylish elder cloth toward customer’s perspective. As a result, the product can be sold in a relatively limited group.

Since the selected target group ranged from teenagers to working ages groups, Yell Bangkok then choose KOLs who are followed by the particular fashionista group to help present and promote the brand’s identity. We focus on delivering our message through the way our brand has; youthful, stylish, varieties, trendy under the concept “Everyday with Giordano”.

Yell Bangkok decided to use KOLs “Maneemeejai” as their main photographer to create the content under the concept “Ordinary day with extraordinary style”. Having models wearing various looks from Giordano on their daily routine activities like lining for the bus, standing in the crowded skytrain, walking on the sidewalk, implies how Giordano could make everyday special and enjoyable! The following result also adapted to create as Single Image and Micro VDO for marketing purpose to increase more engagement and attraction from customers.

Result
CPAS Result (2020)
– 169.14% Increase in CTR%
– 51.37% Decrease in CPC(Link)
– 5.52X Return on Ads Spend
– 450K Online Reaches
(within 11 days compare with 11.11 campaign)

AWARDS
Asia eCommerce
Gold
Lazada x Giordano 12.12 Mega Campaign (2020)
Best in eComm (Marketplace/eRetailer) Entertainment