Wunderman Thompson Singapore and Lux empower virtual assistant’s to tackle sexism
Wunderman Thompson, Singapore has launched this latest campaign for Lux titled ‘Shut Up, Sexism’, which enables your virtual assistant to speak up against everyday sexism. Most virtual assistants tend to have female names and voices and they face abuse every day. But they can’t fight back and their responses remain docile which reinforces sexism.
By installing the specially created routines with clawbacks to abuses commonly used on her. LUX believes that sexism can be stopped at home before it gets out. Collaborating with women everywhere to give virtual assistants a voice to speak up against sexism with sassy clapbacks. Wunderman Thompson and Lux believe we can all do this together by installing them in all virtual assistants through this link.
Credits
Client: Unilever, Singapore
Global Brand VP: Severine Vauleon
Global Brand Director: Swarnim Bharadwaj
Global Brand Manager: Angad Saxena
Agency Company: Wunderman Thompson, Singapore
Global Chief Creative Officer: Bas Korsten
Global Chief Creative Officer: Daniel Bonner
Chief Creative Officer: Marco Versolato
Senior Creative Director: Ricardo Tronquini
Creative Director: Ai-lin Tan
Junior Designer: Xin Yin Chia
Global Business Director: Hinoti Joshi
Group Account Director: Len de Rosales
Senior Account Director: Fanny Lemasson
Associate Account Director: Geru Gotico
Head of Broadcast: Gerri Hamill
Production Coordinator: Jeevan Charles
Offline Editor: Jeremiah Marcelo
Online Artist: Luis Calvo
Head of Technology: Wee Lee Yeo
Executive Strategy Director: Sumegha Rao
Strategy Director: Naomi Lam
Planner: Josslyn Li
Production Company: Reel Loco
Director: Amanda Tan
