Mikaël Henry appointed as Managing Director of Publicis Luxe, Publicis Groupe North Asia

Publicis Groupe has appointed Mikaël Henry as Managing Director of Publicis Luxe, Publicis Groupe North Asia. Based in Shanghai, he will develop end-to-end service solutions with multi-capabilities to luxury clients across the North Asia market and directly manage the team of Publicis Luxe in China.

Publicis Luxe is a full-service agency dedicated to Luxury brands under Publicis Groupe with offices in Paris and Shanghai. Publicis Luxe is the trusted and long-term Glo-Cal partner for top luxury Maisons, crafting high-end creative solutions that engage conversations across all touchpoints, leveraging its international teams to work seamlessly from Paris to Shanghai.

Henry comes with 26 years of leadership experience in the beauty and personal care industry with L’Oréal in multiple markets, including Asia, Europe, North America, and South America. Before joining Publicis Groupe, he was Zone General Manager APAC for L’Oréal Professional Products Division with rich experience in digital transformation and a track record of business growth.

Jane Lin-Baden, Managing Partner APAC and CEO of Publicis Groupe North Asia, said: “The Luxury sector is quickly evolving, from attracting a whole new generation of shoppers to multi-platform engagements to reach this ever-demanding target. Luxe has more than earned the right to play, and we want to expand our holistic services through our Luxe Brand by leveraging our Power of One capabilities of data, media, production, PR, content, experiential technology, event etc. I am sure we will all benefit from Henry’s deep experiences and perspectives in managing a sizable business on the client-side in the region, and in a brand where innovation and product evolution is the engine for growth.”

Henry said: “I am fortunate to join Publicis Groupe, after so many years working on the client-side, switching to the agency industry opens indeed many opportunities for me. I am bringing my expertise and my passion to tackle the glo-cal challenges. Keeping the brand equity and at the same time being relevant in local markets is the most exciting challenge ahead for Luxury brands. With the “Power of One” of Publicis Groupe, the integration of data into the content creation, I am sure that the Luxe team is ahead of the curve and brings constant added values to our partners.”