Mediabrands Philippines appoints Raymond Dizon to newly created Chief Integration Officer role
In a focused move to build upon the evolved proposition of the Mediabrands network of agencies in the Philippines market; Mediabrands have today announced the appointment of Raymond Dizon to the newly created position of Chief Integration Officer, Mediabrands Philippines.
With 14 years digital and media experience, the last 6 of which across Mediabrands agencies UM and Reprise, Dizon was previously Managing Director Reprise Philippines and head of Digital Mediabrands Philippines. In his new role Dizon will lead strategic partnerships, direction and digital product development and integration across the Mediabrands network of agencies including UM, Initiative, and Reprise in addition to strategic business units such as Mediabrands Content Studio, Magna and Orion. Dizon will also retain his strategic leadership oversight of Reprise Philippines.
“Raymond has a strong track record of commercial business building, and specialised digital craft leadership which includes pioneering work in the e-commerce space” said Tricia Camarillo-Quiambao, CEO Mediabrands Philippines. “The creation of this new role is testament to the evolving needs of our client partners which is reflected in the structure of our organisation. Raymond’s extensive expertise and experience across multiple craft and categories make him perfectly poised to take on the broader strategic remit across the network of agencies.”
Dizon said: “We are firmly focused on the goal to provide our clients with the most progressive solutions. As the market continues to evolve, and the array of tools, technologies, and synergies open up even more opportunities; we are looking to provide seamless synergy across crafts and thoughtful blending of expert insights. I’m looking forward to the many possibilities that lay ahead.”
Dizon will be based in Manilla Philippines, and report to Tricia Camarillo-Quiambao, CEO Mediabrands Philippines. His appointment is effective immediately.