Rémy Martin 1738 Accord Royal sets the stage for up-and-coming musicians in Singapore
Rémy Martin has partnered with boutique marketing agency, 402 Marketing Collective Singapore and four up-and-coming Singaporean musicians to celebrate the launch of Rémy Martin 1738 Accord Royal.
Rémy Martin has collaborated with four up and coming Singaporean musicians, AFROJUNIOR, Axel Brizzy, Esta C and Louie Indigo (see Appendix for the full artist profiles) in a film that captures the ambition of a new generation pushing boundaries and pursuing excellence in their artistic expression in the theme of #TEAMUPFOREXCELLENCE. These talents have come together to celebrate the elements it takes to achieve success, including people, passion and perseverance while showcasing the harmonious blending of two elements of timeless excellence: music and Cognac.
As part of the collaboration, Rémy Martin presents Singapore Tastemakers, a playlist that highlights local musicians who embrace the journey to reach new heights, rise above the noise, and write their narrative into music that is meant to be savoured, just like Rémy Martin 1738 Accord Royal.
For almost three centuries, the House of Rémy Martin story has been one of family, partners, and ambition. Teamwork has always been at the heart of the brand, passing the spirit of collaboration, hard work, and excellence on to the next generation. The desire to team up with others in a quest for excellence has been a part of the Rémy Martin ethos since 1724, with the constant dedication to creating premium Cognac.
Composed of eaux-de-vie coming exclusively from the most sought-after vineyards of Cognac, Grande Champagne and Petite Champagne, the Rémy Martin 1738 Accord Royal carries a distinctive oaky flavour due to the long, soft barrel toasting that teases out subtle notes of vanilla and brioche. This uniquely woody profile is elevated using casks made from oak found in the forests of Limousin, with wide grains that allow more exchanges between the wood and the eaux-de-vie, creating a broader and richer aromatic development.
The rich and robust Rémy Martin 1738 Accord Royal is available for purchase on Amazon for cocktail enthusiasts interested in creating their own interpretations of classic Cognac cocktails at home. Impress house guests with a Royal Tom Collins, a light and refreshing highball which combines 45ml Rémy Martin 1738 Accord Royal, 20ml lemon juice and 20ml simple syrup in a cocktail shaker filled with ice. Shake and strain over ice into a highball glass and top with club soda. Garnish the tasty tipple with a lemon wheel and brandied cherry to show off your hosting skills.
Alternatively, home bartenders can try their hand at a well-balanced Sidecar, a classic and timeless cocktail made with 30ml Rémy Martin 1738 Accord Royal, 20ml Cointreau and 10ml lemon juice poured into a shaker filled with ice. Strain and pour into a coupette glass garnished with an orange peel for the classic feel and rich flavour.
Credits
Agency: 402 Marketing Collective
Creative Director: Mary Knickrehm
Producer: Nelia Phoon
Director / DP: Jonan Liang
First Assistant Camera: Chee Yuan Jie
Gaffer: Jason Tan
Tech Team: JT Audio House
Art Director: Winnie Tay
Art Assistant: Aeryn Chong
Hair & Make Up Artist: Lin An-Chi
Production Assistant: Michael Foo
