Dentsu Creative India wins Asia’s second Cannes 2022 Grand Prix for Vice Media’s The Unfiltered History Tour in the Radio & Audio Lions

Dentsu Creative Bengaluru, Dentsu Creative Mumbai and Dentsu Creative Gurgaon have taken out this year’s Cannes Lions Radio & Audio Grand Prix for “The Unfiltered History Tour” for Vice Media.

The Unfiltered History Tour has converted its 7 Radio & Audio shortlists into the Grand Prix, 1 Silver Lion and 2 Bronze Lions in the Radio and Audio Category at Cannes Lions.

23 Lions were awarded in the category at tonight’s presentation in Cannes. “The Unfiltered History Tour” was the only campaign from APAC to win a Lion.

Amit Wadhwa, CEO India, Dentsu Creative said, “This is a humongous win. A Grand Prix, 1 Silver and 2 Bronze on Day 1 itself indeed make for a perfect fairytale. The Unfiltered History Tour has won several laurels in the past but this one gets us positioned at the very top in terms of creativity. Kudos to each one from our army of artistic folks, both ex and current, who have invested their blood and sweat to build the masterpiece. This victory completely belongs to you and it deserves to be cherished for times to come.”

Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, “Winning four metals, including the coveted Grand Prix, on the first day at Cannes is a fantastic feeling. We have great hopes for this campaign and I’m sure it will win a few more metals by the end of Cannes Lions. Meanwhile we’re enjoying the feeling!”

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