Globe honors Pride Month by supporting real representation of LGBTQIA+ Filipinos in advertising
Globe Telecom celebrates Pride Month by pushing for real representation of LGBTQIA+ Filipinos in its latest film ‘First Move.’
Produced, written, starred in, and directed by members of the LGBTQIA+ , the campaign aims to champion diversity on and behind the scenes in a series of commercials selling the new Globe One app and its many features.
“It’s 2022, and yet representation of LGBTQIA+ Filipinos, particularly of bisexual and lesbian Filipinos, is still a challenge in the media. Most often than not, they are depicted in stereotypes – we simply want to see them for who they are – people,” says JP Habac, of Globe Studios, a celebrated LGBTQIA+ director.
Credits
Agency: Publicis JimenezBasic
Head of Agency: Tats Cruz
Executive Creative Director: Trixie Diyco
Group Creative Director: Bia Fernandez
Associate Creative Director (Art): Lowell San Jose
Associate Creative Director (Copy): Stephan Domingo
Senior Copywriters: Angel Santos, Raffy Raralio
Senior Art Directors: Jen Mandia, Jan Sarmiento
Business Unit Director: Raffy Parcon
Group Account Director: Hana Lauraya
Account Supervisor: Isabelle Escano
Director: JP Habac
Client: Globe Telecom
