Ogilvy Indonesia names Sieg Penaverde as Group Chief Executive Officer

Following on from B. Ramanathan (Ram)’s recent promotion to Chief Marketing Officer for Ogilvy Asia, Ogilvy has announced the appointment of Sieg Penaverde as Chief Executive Officer of the Group in Indonesia.

Penaverde, a seasoned practitioner of modern marketing and a business transformation leader, takes over an agency that celebrates its 50th anniversary in Indonesia this year. He leads an Ogilvy Group powered by close to 300 experts in Brand Communication and Activation, Digital Experience, Public Relations, Health and Content Studio who work fluidly together to unleash impactful creativity that grows its clients’ brands and businesses.

Having helmed leadership positions in the Philippines, Mexico, Japan and Indonesia, Penaverde brings invaluable global, regional and local insights and wealth of experience in unearthing creative solutions through data and technology fueled with powerful cultural truths.

Kent Wertime, CO-CEO of Ogilvy Asia, said: “I couldn’t be happier that Sieg is taking on the leadership role in Indonesia. During his tenure with the Ogilvy Group in Indonesia – first as head of Bates and more recently with the additional responsibilities across the whole group as Group COO – Sieg has proven to be a trusted and worthy leader, and a natural successor as head of the Group. Sieg is supported by a very capable executive leadership team, who are aligned to Ogilvy’s mission to help our clients in Indonesia.”

Penaverde said: “Beyond the amazing talent and expertise across the Ogilvy family, it is the power of borderless creativity and the resilience of our people through the challenges of the pandemic that has inspired us all. We did not allow anything to get in the way of delivering impactful creative work. This strength in numbers gives us the confidence to deliver against the mandate of uncovering growth opportunities for our clients.” Penaverde continued to say: “We also embrace a shared goal doing our part to ensure that we come out of this pandemic with a better normal, not just a new one.”

“I am glad to see Ram take on a bigger role for the Asia region. He has been an amazing leader for us in Indonesia,” Penaverde said about Ram.

Ram said: “I have never been more proud of this team who have weathered through every curve and bump of the Covid-19 pandemic, pulling hard alongside one another and banding together as one phenomenal team. We thrived not just survived with Team Ogilvy coming together to not just transform in keeping with the business needs but to be ahead of the curve. In doing so, delivering what they have done best – partnered with clients and created impact for their business.

Along the way we have had key business wins from our existing partners like Nestle, Konimex and added new partners in Pizza Hut, Kimberly Clark and won sustained recognition at Campaign Asia AOTY and best-in-class wins at Smarties.”

Ram added: “I believe our people and our clients in Indonesia will continue to thrive under Sieg’s leadership. I look forward to watching and contributing to its success in my new regional role.”