A total of 177 ad agencies from Asia Pacific have had entries accepted into Campaign Brief’s THE WORK 2022. This is up from 156 agencies last year and 99 successful ad agencies in 2020. This year, Campaign Brief’s THE WORK 2022 received a record 4,197 entries – up from last year’s record number of 3,672 entries, 2,611 entries in 2020 and 2,788 entries in 2019.

The top country for entries to Campaign Brief’s THE WORK this year was Australia with 1238 entries (up from 962 entries last year and 567 entries in 2020).

THE WORK also received 482 entries from Thailand (488 entries last year and 326 entries in 2020); 426 from the Philippines (494 entries in 2021 and 261 in 2020), followed by China with 401 (405 entries last year and 256 in 2020, India with 370 (up from 142 entries last year), Taiwan with 309 (241 entries last year), Singapore with 267 (65 in 2021), New Zealand with 221 (174 last year) and Hong Kong with 214 (193 last year).

Including acceptances entered by over 35 production companies, Australia leads the way again in the total number of Acceptances to THE WORK 2022 with 688 (up from 453 last year). Thailand scored 143 Acceptances (up on 132 last year).

The Philippines had 108 entries that made THE WORK (115 last year), and 109 entries were accepted from China (104 last year).

This is the 20th anniversary of Campaign Brief’s THE WORK, recognised as a true record of creativity for the entire region, featuring the very best advertising of the year from Asia, Australia and New Zealand.

TOP 20 PERFORMING AGENCIES IN THE WORK 2022

In this year’s overall ranking of the best performers in Asia Pacific there was only 4 acceptances separating the top 4 best performing agencies.

At the top of the list is Deloitte Digital Australia with 45 Acceptances. Deloitte Digital also performed strongly last year ranking at #3 overall.

2021’s highest ranked agency, Tencent Inhouse China, is #2 this year with 44 Acceptances.

Ranked #3, just 1 Acceptance behind, is VMLY&R Australia with a total of 43.

Ranking #5 last year, DDB Mudra Group India moves up one place to #4 overall this year with 41 Acceptances.

GIGIL Philippines has put in another very strong performance and retains the #5 position for the third year in a row. Also with 36 Acceptances and at equal #5 is The Monkeys Australia, who move up from #8 in 2021.

Ogilvy India enjoyed a great year creatively and rank at #7 overall in Asia with 33 Acceptances.

Special New Zealand fills the #8 position overall with 32 Acceptances.

At #9 is Dentsu Creative Australia with 27 Acceptances and at equal #10 with 25 Acceptances each is TBWA Australia and The Nine Shanghai.

DDB Australia scored 24 Acceptances to rank #12 overall in Asia Pacific.

At #13 is CHEP Australia and Bangkok’s top ranking agency this year, Leo Burnett Group Thailand. Both have 23 Acceptances each.

Forsman&Bodenfors leads the way in Singapore this year with 22 Acceptances to rank equal #15 in Asia Pacific with Ogilvy Thailand and Wunderman Thompson Bangkok.

Howatson+Company Sydney is #18 with 19 Acceptances and four agencies share #19 spot with 18 Acceptances – BBDO Guerrero Philippines, Colenso BBDO New Zealand, Milk + Honey Sydney and Ogilvy Taiwan.

TOP APAC AGENCIES IN THE WORK 2022

#1 Deloitte Digital Australia 45
#2 Tencent Inhouse China 44
#3 VMLY&R Australia 43
#4 DDB Mudra Group India 41
#5 GIGIL Philippines 36
#5 The Monkeys Australia 36
#7 Ogilvy India 33
#8 Special New Zealand 32
#9 Dentsu Creative Australia 27
#10 TBWA Australia 25
#10 The Nine Shanghai 25
#12 DDB Australia 24
#13 CHEP Australia 23
#13 Leo Burnett Group Thailand 23
#15 Forsman&Bodenfors Singapore 22
#15 Ogilvy Thailand 22
#15 Wunderman Thompson Bangkok 22
#18 Howatson+Company Sydney 19
#19 BBDO Guerrero Philippines 18
#19 Colenso BBDO New Zealand 18
#19 Milk + Honey Sydney 18
#19 Ogilvy Taiwan 18
#23 Wolf BKK Thailand 16
#24 DIG Agency Sydney 15
#25 Bear Meets Eagle On Fire Sydney 14
#25 Leo Burnett Australia 14
#25 HERO Australia 14
#25 TBWA New Zealand 14
#29 Akcelo Australia 13
#29 dentsuMB Taiwan 13
#29 Wunderman Thompson Australia 13
#32 Special Australia 12
#32 VMLY&R New Zealand 12
#32 Wunderman Thompson Philippines 12
#35 Propel Manila 360 Inc Philippines 11
#35 TBWA Hong Kong 11
#35 TBWA Singapore 11
#38 72andSunny Australia 10
#38 Dentsu Redder Vietnam 10
#38 GREYnJ United Bangkok 10
#38 Innocean Worldwide Korea 10
#38 Ogilvy Australia 10
#38 SOUR Bangkok 10
#44 ADK Taiwan 9
#44 BBDO China 9
#44 M&C Saatchi Australia 9
#44 MullenLowe Singapore 9
#44 The Brand Agency Australia 9
#49 Dentsu One Bangkok 8
#49 GREY Group Singapore 8
#49 Leo Burnett Malaysia 8
#49 Publicis Groupe Hong Kong 8
#49 Rabbit’s Tale Bangkok 8
#49 Showpony Australia 8
#49 TBWA Shanghai 8
#49 Wunderman Thompson Taiwan 8
#49 FlockStorikka Indonesia 8
#59 BMF Australia 7
#59 Cheil Worldwide Hong Kong 7
#59 Chemistry New Zealand 7
#59 Leo Burnett Group Manila 7
#59 OPPO China 7
#59 VMLY&R Thailand 7
#66 Dentsu One Taiwan 6
#66 FCB New Zealand 6
#66 Geometry Ogilvy Japan 6
#66 R/GA Australia 6
#66 United Communications Group Taiwan 6
#71 Dentsu Jayme Syfu Philippines 5
#71 Happiness Saigon Vietnam 5
#71 Innocean Australia 5
#71 LUP Jakarta Indonesia 5
#71 McCann Worldgroup Singapore 5
#71 Motion Sickness New Zealand 5
#71 Paper Moose Australia 5
#71 Publicis Singapore 5
#71 SDWM Australia 5
#71 The General Store Australia 5
#71 The Works Australia 5
#71 The Yarn Agency New Zealand 5
#71 YoungShand New Zealand 5
#84 AT Creative Australia 4
#84 Beacon Communications Japan 4
#84 Cocogun Australia 4
#84 DDB Group Aotearoa New Zealand 4
#84 FIRME Agency Australia 4
#84 FTW Jakarta 4
#84 Hardhat Australia 4
#84 Isobar China 4
#84 Leo Burnett Vietnam 4
#84 Muma Malaysia 4
#84 Stanley Street New Zealand 4
#84 The Hallway Australia 4
#84 We are Social Australia 4
#84 Zenon Kohler Australia 4
#98 BC&F Dentsu New Zealand 3
#98 Choojai & Friends Thailand 3
#98 Clemenger BBDO Australia 3
#98 DDB Tribal Worldwide Philippines 3
#98 Enigma Australia 3
#98 Emotive Australia 3
#98 Host/Havas Australia 3
#98 Inspire Activation Co Taiwan 3
#98 Leo Burnett Taiwan 3
#98 McCann Worldgroup China 3
#98 Omnicom Media Group Taiwan 3
#98 Pantarei Indonesia 3
#98 Publicis Jimenez Basic Philippines 3
#98 Saatchi & Saatchi New Zealand 3
#98 Taboo Australia 3
#98 TBWA\Santiago Mangada Punu Philippines 3
#98 The Royals Australia 3
#98 The WHOLE Advertising Shanghai 3
#98 Toaster Singapore 3
#98 VaynerMedia APAC Thailand 3
#98 Yell Advertising Thailand 3
#119 303 MullenLowe Australia 2
#119 AJF Australia 2
#119 Blink Digital India 2
#119 Block Branding Australia 2
#119 Bullfrog Australia 2
#119 CJ WORX Bangkok 2
#119 Dentsu Impact Thailand 2
#119 DDB Group Singapore 2
#119 FCB SHOUT Malaysia 2
#119 Fenton Stephens Australia 2
#119 GREY Group Malaysia 2
#119 Hufax Arts Taiwan 2
#119 JimJam Ideas Australia 2
#119 M&C Saatchi Indonesia 2
#119 MATA Angin Indonesia 2
#119 Medialand Digital Strategy Taiwan 2
#119 MITP Australia 2
#119 Oliver Agency Malaysia 2
#119 Oliver Agency Philippines 2
#119 PGOne Shanghai 2
#119 Publicis Australia 2
#119 Publicis Vietnam 2
#119 Rumble Strategic Creative Australia 2
#119 RUN New Zealand 2
#119 Southern Cross Austereo Australia 2
#119 The Tuesday Club 2
#119 VCCP Australia 2
#146 All of the Above Studios India 1
#146 AnalogFolk Australia 1
#146 Birger Linke Design China 1
#146 Connecting Plots Australia 1
#146 Dentsu One Manila 1
#146 Elevencom Australia 1
#146 FINCH Agency Jakarta 1
#146 Explainmate! Australia 1
#146 Five by Five Global Australia 1
#146 Haumi 1
#146 Heartbeat Creative Lab Taiwan 1
#146 IDC Worldwide 1
#146 Insight Group China 1
#146 iProspect Thailand Agency 1
#146 Isobar Hong Kong 1
#146 Just Global 1
#146 KWP! Australia 1
#146 mcgarrybowen China 1
#146 Method New Zealand 1
#146 Micotto Studios Japan 1
#146 MullenLowe TREYNA Philippines 1
#146 NZME New Zealand 1
#146 OLIVER Agency Indonesia 1
#146 Player 2 Co. Thailand 1
#146 Romeo Digital Australia 1
#146 Saatchi & Saatchi Australia 1
#146 Sharper Pencil Australia 1
#146 Strategy Creative New Zealand 1
#146 Tang Jai Tham Creative Lab Thailand 1
#146 TBWA Thailand 1
#146 The Core Agency Australia 1
#146 U-Studio Philippines 1
#146 UltraSuperNew Japan 1

THAILAND

#1 Leo Burnett Bangkok 23
#2 Ogilvy Thailand 22
#2 Wunderman Thompson Bangkok 22
#4 Wolf BKK 16
#5 GREYnJ United Bangkok 10
#5 SOUR Bangkok 10
#7 Dentsu One Thailand 8
#7 Rabbit’s Tale Bangkok 8
#9 VMLY&R Thailand 7
#10 Choojai & Friends Bangkok 3
#10 YELL Advertising Bangkok 3
#10 VaynerMedia Thailand 3
#13 dentsu Impact Thailand 2
#13 CJ WORX Bangkok 2
#15 iProspect Thailand 1
#15 PLAYER 2 Bangkok 1
#15 TBWA Thailand 1
#15 Tang Jai Tham Creative Lab Thailand 1

MALAYSIA

#1 Leo Burnett Malaysia 8
#2 Muma Malaysia 4
#3 FCB SHOUT Malaysia 2
#3 Grey Group Malaysia 2
#4 Oliver Agency Malaysia 2

Malaysian-based production company Directors Think Tank is named 2022 Asia Production Company of the Year with 15 Acceptances. This is the third year in a row they have been named Asia Production Company of the Year in Campaign Brief’s THE WORK.

SINGAPORE

#1 Forsman&Bodenfors Singapore 22
#2 TBWA Singapore 11
#3 MullenLowe Singapore 9
#4 Grey Group Singapore 8
#5 McCann Worldgroup Singapore 5
#5 Publicis Groupe Singapore 5
#8 Toaster Singapore 3
#7 DDB Group Singapore 2

Singapore-based Production Company Electriclime also scored 3 Acceptances in Craft categories.

AUSTRALIA

#1 Deloitte Digital (45)
#2 VMLY&R (43)
#3 The Monkeys Sydney (36)
#4 Dentsu Creative (27)
#5 TBWA (25)
#6 DDB (24)
#7 CHEP (23)
#8 Howatson+Company (19)
#9 Milk + Honey (18)
#10 DIG Agency (15)
#11 Bear Meets Eagle On Fire (14)
#11 HERO (14)
#11 Leo Burnett (14)
#14 Akcelo (13)
#14 Wunderman Thompson (13)
#16 Special (12)
#17 72andSunny (10)
#17 Ogilvy (10)
#19 M&C Saatchi (9)
#19 The Brand Agency (9)
#21 Showpony (8)
#22 BMF (7)
#23 R/GA (6)
#24 Innocean (5)
#24 Paper Moose (5)
#24 SDWM (5)
#24 The General Store (5)
#24 The Works (5)
#24 Thinkerbell (5)
#30 AT Creative (4)
#30 Cocogun (4)
#30 FIRME Agency (4)
#30 Hardhat (4)
#30 The Hallway (4)
#30 We are Social (4)
#30 Zenon Kohler (4)
#37 Clemenger BBDO (3)
#37 Emotive (3)
#37 Enigma (3)
#37 Host/Havas (3)
#37 Taboo (3)
#37 The Royals (3)
#43 303 MullenLowe (2)
#43 AJF Partnership (2)
#43 Block (2)
#43 Bullfrog (2)
#43 Fenton Stephens (2)
#43 JimJam Ideas (2)
#43 MITP (2)
#43 Publicis Brisbane (2)
#43 Rumble Strategic Creative (2)
#43 Southern Cross Austereo (2)
#43 VCCP (2)
#54 AnalogFolk (1)
#54 Connecting Plots (1)
#54 Elevencom (1)
#54 Explainmate! (1)
#54 Five by Five Global (1)
#54 Just Global (1)
#54 KWP! (1)
#54 Romeo Digital (1)
#54 Saatchi & Saatchi (1)
#54 The Core Agency (1)
#54 The Sharper Pencil (1)

INDONESIA

#1 FlockStorikka Indonesia 8
#2 LUP Jakarta 5
#3 FTW Jakarta 4
#4 Pantarei Indonesia 3
#5 M&C Saatchi Indonesia 2
#5 Mata Angin Indonesia 2
#7 FINCH Agency Jakarta 1
#7 Oliver Indonesia 1

THE PHILIPPINES

#1 GIGIL Manila 36
#2 BBDO Guerrero Philippines 18
#3 Wunderman Thompson Philippines 12
#4 Propel Manila 360 Inc 11
#5 Leo Burnett Group Manila 7
#6 Dentsu Jayme Syfu Philippines 5
#7 DDB Tribal Worldwide Philippines 3
#7 Publicis JimenezBasic Philippines 3
#7 TBWA\SANTIAGO MANGADA PUNO Philippines 3
#10 OLIVER Philippines 2
#11 Mullenlowe TREYNA Philippines 1
#11 U-Studio Manila 1

Philippines-based production Company Arcade Film Factory also scored 8 Acceptances to rank #1 in Philippines and #2 in Asia

INDIA

#1 DDB Mudra India 41
#2 Ogilvy India 33
#3 Blink Digital India 2

TAIWAN

#1 Ogilvy & Mather Taiwan 18
#2 dentsuMB Taiwan 13
#3 ADK Taiwan 9
#4 Wunderman Thompson Taipei 8
#5 Dentsu One Taipei 6
#5 United Communications Group Taiwan 6
#7 Leo Burnett Taiwan 3
#7 Inspire Activation Taiwan 3
#7 Omnicom Media Group Taiwan 3
#10 Hufax Arts Taiwan 2
#10 Medialand Digital Strategy Limited Taiwan 2
#12 Heartbeat Creative Lab Taiwan 1

SOUTH KOREA

#1 Innocean Worldwide Korea 10

CHINA

#1 Tencent Inhouse China 44
#2 The Nine Shanghai 25
#3 BBDO China 9
#4 TBWA Shanghai 8
#5 OPPO China 7
#6 Isobar China 4
#7 McCann Worldgroup China 3
#7 The WHOLE Advertising Shanghai 3
#9 PGOne Shanghai 2
#10 Birger Linke Design Beijing 1
#10 INSIGHT Group China 1
#10 mcgarrybowen Shanghai 1

NEW ZEALAND

#1 Special Group New Zealand 32
#2 Colenso BBDO New Zealand 18
#3 TBWA New Zealand 14
#4 VMLY&R New Zealand 12
#5 Chemistry 7
#6 FCB NZ 6
#7 Motion Sickness 5
#7 The Yarn Agency 5
#7 YoungShand 5
#10 DDB Group Aotearoa 4
#10 Stanley Street 4
#12 Dentsu Creative 3
#12 Saatchi & Saatchi New Zealand 3
#14 RUN New Zealand 2
#14 The Tuesday Club 2
#16 Haumi 1
#16 IDC Worldwide 1
#16 Method New Zealand 1
#16 NZME 1
#16 Strategy Creative New Zealand 1

HONG KONG

#1 TBWA Hong Kong 11
#2 Publicis Groupe Hone Kong 8
#3 Cheil Hong Kong 7
#4 Isobar Hong Kong 1

VIETNAM

#1 Dentsu Redder Vietnam 10
#2 HAPPINESS Saigon 5
#3 Leo Burnett Vietnam 4
#5 Publicis Vietnam 2

JAPAN

#1 Geometry Ogilvy Japan 6
#2 Beacon Communications Japan 4
#3 UltraSuperNew Tokyo 1
#3 Micotto Studios Japan 1

VIEW THE WORK 2022