BMW China reappoints Interone to digital duties continuing their 17 year relationship

The BMW Group China has reappointed Interone China to manage its Digital Creative Business, continuing their impressive 17-year relationship.

The BMW Group China has selected Interone China to continue as their digital creative agency after a competitive round of pitching against five other agencies. Under the new contract, Interone will handle all digital marketing campaigns and digital platform services for BMW, MINI, Rolls-Royce and BMW Motorrad.

In an industry that is becoming increasingly electrified, in which the media and commerce sector are digitizing, and where new generations of luxury consumers are emerging, BMW is navigating these challenges as one of the world’s leading brand. The brand has therefore set high standards for innovation and creativity for the works from their partner agency. Interone will continue to work closely with BMW to explore new opportunities for digital creativity in order to create more effective work in this fast-moving Chinese market.

Catherine Zhu, Managing Director of Interone China, said: “The constantly evolving digital landscape in China is a challenge that every member of our team faces. As BMW China’s long-term partner, we must react swiftly to refresh and elevate ourselves. After 17 years with BMW China, we embark on a new journey today.”