New York Festivals Rebrands Global Awards as NYF Health; unveils campaign via Ogilvy Health NY

The New York Festivals Global Awards will officially relaunch as NYF Health and open for entries on October 17th, 2022.

After a multi-year Covid-induced hiatus, New York Festivals will shine the spotlight once again on Healthcare, Wellness, and Pharmaceutical advertising. The newly updated competition, NYF Health will celebrate excellence within the Healthcare and Pharmaceutical industry.

Ogilvy Health New York’s creative team, led by CCO Adam Hessel, recognized that New York Festivals has been celebrating creative Healthcare campaigns for a long, long time. Their creativity and support during the rebranding process, led to its humorous relaunch campaign for NYF Health. The print campaign, “We were into Health when New York wasn’t”, with photography by Leland Bobbé, encapsulates the longevity of New York Festivals and its relationship with Healthcare advertising and marketing. You can view the print campaign HERE.

The soon-to-be- launched NYF competition will continue the Global Awards previous mission of awarding ground-breaking campaigns for Healthcare and Pharmaceutical brands that creatively and successfully engage consumers, patients, and HCPs.

NYF’s Advertising Awards executive director, Scott Rose is at the helm of this newly rebranded competition.

Says Rose: “NYF Health will honor creative and inspired Healthcare and Pharma work from around the globe. With the relaunch of our healthcare competition NYF will once again provide entrants with a platform to celebrate those campaigns of distinction within the healthcare sphere.”

In the forefront of supporting the relaunch of NYF’s Healthcare competition is Ogilvy Health New York’s chief creative officer Adam Hessel. His stellar reputation and industry perspective have provided NYF with a critical 360-degree view of healthcare from a creative/strategic marketer’s point of view.

Says Hessel: “One of the first awards shows I was exposed to while coming up in the business was the NYF’s, so committing time to support the NYF Health Show relaunch was an easy choice. Truly great creative work should always be celebrated. Supporting the really wonderful Healthcare & Pharma work out there means more great creative work to come in the future and NYF is a part of that.”

As the executive jury president for the 2023 NYF Health competition Hessel will champion the competition and ensure that the NYF Health Jury is populated with the innovators within the Healthcare industry.

Says Hessel: “My goal and responsibility is to make sure we have the best and most qualified jurors from the past, present and future judging the work. This will ensure we maintain the highest standards and celebrate not just the best of the best work today but will also set the bar for how future creative work will be evaluated.”

David Sable, host of NYF’s Creativity from the Other Side recently interviewed NYF Health Executive Jury President, Adam Hessel, CCO, Ogilvy Health, visit HERE to view this new episode.

Agency: Ogilvy Health, New York
Chief Creative Officer: Adam Hessel
Executive Creative Director: Erik Vervroegen
Head of Design: Alec Vianu
Photographer: Leland Bobbé
CGI: Illusion CGI Studio

For more information on the 2023 NYF Health competition, visit: HERE.