Italian confectionary and bakery brand Bauli launches new campaign in India via BBH
Italian confectionary and bakery company, Bauli Group has launched their latest campaign with creative agency BBH India, titled ‘Kya Khaayein?’, to create buzz around its signature product – Moonfils.
In 2022, Bauli completes 100 years of creating the best in baking and confectionery foods with delicious and balanced recipes. Born out of the same Italian values and traditions, Bauli Monfils is a soft and delicious puff roll filled with a light-flavoured cream. Making it the perfect snack at any time of the day.
The campaign was born out of a simple insight – It takes more time deciding what to eat than it takes to eat these days. The TVC uses humour to demonstrate how the dilemma of ‘Kya Khaayein?’ (What to eat?) can annoy one to no end. However, Bauli Moonfils is the perfectly delicious, light, yet no-fuss snack that can keep this dilemma at bay.
Abhinandan Dhoke, MD Bauli India, said: “Moonfils offer tasty snacks for audiences across generations. There is a growing trend among young Indians to be more experimental and to adapt to a global palate. The BBH team made the ‘Kya Khaayein’ campaign on a strong consumer insight around the snacking behaviour. The Bauli brand has always focused on introducing new-age snack formats to India. Through our robust distribution network, we make this world-class product accessible to our vast audience across the country.”
Russell Barrett, CCO & CEO, BBH India, said: ““Kya Khaayein?” is a question that will derail every conversation or situation till it is answered. It’s a pressing, urgent question that demands our complete attention and Bauli Moonfils chose to be the answer. It’s extremely difficult to land a new perspective in the snacking category and we are extremely excited with the potential of this work. It was fantastic to collaborate with like minded clients at Bauli and every conversation was enriching.”
Credits
Agency: BBH India
CCO and CEO: Russell Barrett
Chairman: Dheeraj Sinha
MD & Head of Strategy: Sanjay Sharma
Executive Creative Director – George Sebastian
Copywriter – Rhea Kumar
Art Director – Mihir Padia
Head of Production – Jignesh Maru
Executive Producer – Pooja Talwar
Senior Vice President – Aalok Vashi
Sr. Business Partner – Sayali. Kolge
Strategy Director – Abir Banerjee
Production House – Crazy Few Films
Founder: Urfi Kazmi / Viraj Gawas
Director: Nilay Singh
