Birger Linke Design launches French medical skincare brand Vitalorga across China

The Chinese Medical Aesthetic Device market is a 700Million EUR industry. It is dominated by local players with local production processes and the corresponding quality on one side, and international brands selling at a premium on the other.

This is where Vitalorga steps in. The Medical Cosmetics brand was founded in France with the aim to make medical aesthetic solutions more accessible, producing locally, while using European technology, and producing according to European standards.

Angel Su, Project Director at Vitalorga, said: “Vitalorga will enter the Chinese Medical Aesthetic Device market with the setup of Vitalorga China and the launch of its range of Hyaluronic Acid products, committed to bringing out the beauty that is within every one of us – not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body. It delivers ‘Beauty from Underneath’.”

This is expressed through a multi-layer approach in the packaging and across the brand identity, always revealing the easily accessible solution below the surface.

Credits
Design Agency: Birger Linke Design
Chief Creative Officer: Birger Linke
Designer: Birger Linke
Photography: Teo Studio, Singapore
Project Director: Angel Su