The Thai Health Promotion Foundation encourages Thais to reduce sugar in drinks via new Leo Burnett Group Thailand campaign
Leo Burnett Group Thailand’s latest awareness campaign titled, “Less Sweet, Less Disease”, for the Thai Health Promotion Foundation has adopted an oasis theme, while also launching a new standard signage to encourage Thais to reduce sugar in drinks.
The new signage demonstrates how the more sugar you add, the more you become at risk. The highest recommend order at a cafe is to not exceed level two, which equals two teaspoons.
The opening scene shows a thirsty office man walking in a hot desert. He has nowhere to go but keeps walking towards the sun. And of course, he starts hallucinating. The more he goes, the more he is blurred. But when the time comes to order, he suddenly requests a lower sweet level, which means he consciously remembers to reduce his sugar levels.
The film aims to encourage and support audiences on how to have sanity while ordering drinks and recognize the new standard signage of sweet levels at coffee shops with information, helping Thais order less sugar or sweetness in their drinks.
Credits
Agency: Leo Burnett Group Thailand
Account Director: Kanitta Chartpong
Agency Producer: Sarawut Lertkittipaporn
Art Director: Chaisan Maneeploypetch
Art Director: Sompat Trisadikun
Art Director: Weerayuth Kamnerdrat
Chief Creative Officer: Sompat Trisadikun
Colourist: Jirapat Kungsapiwatana
Copywriter: Worakamol Bongkodmalee
Creative Director: Nonthaporn Ketmanee
Director: Suthon Petchsuwan
DoP: Prapope Duangpikool
Editor: Dechmongkol Prasertsit
Executive Creative Director: ariyawat juntaratip
Executive Producer: Pattarajitr Trakarnkate
Music: TEMSIANG Sound Studio Co. ltd.
Online Artist: Tanawich Kochaprom
Producer: Nara Montrekul na ayudhya
Production company: Mum Films
Production Manager: Sumittra kudcharoen
Sound Studio: Banana Sound Studio
Strategic Planner: Chulanee Sirisaengtaksin
Account Management Director: Tida Vibulvanich
Assistant Director: Chairat Piriyawattanakul
Personal Assistant Director: Kataporn Saeieb
Prop Master: Sivadach Dacha
Stylist: Kittisak prasarndee
Casting Master: Surangkana suwanjinda
Location Manager: Dechnarong Boonsongsang
Post Producer: Kritsana Thaweesang
Post Producer: Sansanee Rungpongwanich
Computer Graphic: Wanchai Boonsa-ard
Digital Video Assistant: Chalerm Thongsuk
