Leo Burnett Thailand’s latest Uniqlo campaign promotes the ultra-soft Uniqlo Fleece Jacket

Leo Burnett Group Thailand has released a new campaign for Uniqlo recreates the soft, warm and cozy feeling that comes from wearing the Uniqlo Fleece Jacket.

The campaign promotes the Uniqlo Fleece Jacket – a product that’s impossibly soft and cuddly, while also being environmentally friendly since the fabric is 100% made from recycled PET bottles.

“When people feel comfortable, or when they cuddle or hug, their body releases serotonin, which makes them even more relaxed and comfortable than ever. We wanted to portray this same feeling of softness, warmth and comfort that comes from touching what we adore,” explains Sompat Trisadikun, Chief Creative Officer at Leo Burnett Thailand.

Two films portray the softness and warmth that only the Uniqlo Fleece Jacket can offer.

WATCH ‘CINEMA’
VIEW ‘CLASSROOM’

On social media, the story continues through key opinion leaders and posts inviting people to come and feel the softness and warmth themselves.

Credits
Title: Cinema/Classroom
Client: Uniqlo
Product/Service: Fleece Jacket
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Piti Pongrakananon
Art Director: Natthapoom Natesalee, Sompat Trisadikun
Copywriter: Jittapoom Aryapitak
Account Management Director: Leena Somwong
Account Director: Natinee Poopamorn
Account Executive: Naphasorn Prachammuang
Agency Producer: Paveena Malakul
Strategic Planner: Chulanee Sirisaengtaksin, Sichol Wongsalangkul
Production Company: Dylan Films
Film Director: Taris Pinthong
Production Producer: Rangsipant Yugala
D.O.P: Abhisit Prasongsup
Editor: Paveena Thongprasong
Retoucher: Naruechit Jittaruk
Sound Production Company: Cinesound
Post Production Company: Spice Shop