ComZone Asia refreshes beer brand with a makeover

MATTRID beer, one of Cambodia’s favorite beers has received a complete make over with a new logo, can design and a brand relaunch campaign to celebrate not only the brand, but also their newly opened brewery.

ComZone Asia is appointed as their Creative agency to refresh their beer brand that includes the total brand strategy launch development and creative solutions.

Lundy So, CEO of Comzone Asia said : “In a market where many local players are brewing high quality beers, MATTRID too, had to change the game to compete with these players. It’s an exciting time not only for MATTRID, but for the whole industry in general, where consumers are given more quality options.”

Izwar Zakri, Creative Director of Comzone Asia said : “This was a really exciting opportunity that doesn’t come often – to (re)create a totally new image and personality for a brand in the market, from the redesigning their logo, the can and a TVC based on an idea that isn’t only different, but resonates stronger with our target audience.”

Along with the new branding work, Comzone Asia also reimagined the new corporate look for the brewery that names Inter-Mattrid Beverages (IMB) as part of a newly corporate beverages business.