Publicis Groupe Vietnam continues its winning streak at MMA Vietnam’s Smarties Awards

October 21 2022, 10:32 am | BY Kim Shaw | No Comments

Publicis Groupe has continued its winning streak at the MMA Vietnam’s Smarties Awards last night, winning Agency of the Year plus 15 trophies overall.

“MMA Smarties Awards is the biggest industry award show in Vietnam right now, celebrated by agencies and marketers alike, so we are thrilled to have emerged as the Agency of The Year 2022. And we are proud of the fact that we have been recognized for our excellent works across our key clients, making these wins even more fulfilling!” says Kate Bayona-Garcia, CEO of Publicis Groupe Vietnam.

Overall, Publicis Groupe Vietnam won:
Agency of the Year
Samsung Galaxy S21 FE “Unleash Your Fandom”: BEST IN SHOW, plus 3 Golds and 1 Bronze
Heineken Silver “The eKoin”: 2 Golds and 1 Bronze
Mondelez Kinh Do “Keeping Festive Stories Alive”: 1 Gold, 1 Silver, 1 Bronze
Nestle Nescafe “Tarot Ca Phe”: 1 Gold, 1 Silver, 1 Bronze
Mondelez Kinh Do “Shop of Hope”: 1 Silver

And its clients have also won notable industry awards:
MARKETER OF THE YEAR: Heineken Vietnam
BRAND OF THE YEAR: Samsung Galaxy S21
MOST RESILIENT BRAND OF THE YEAR: Nescafe

Last month, Publicis Groupe walked away with Vietnam’s first-ever Silver APAC EFFIE for ‘Keep Stories Alive’, created for Mondelez Kinh Do mooncakes, with Mondelēz International also winning APAC Marketer of the Year.

This follows Publicis Groupe Vietnam’s recent New York Festival (NYF) wins in July: the Groupe nabbed Vietnam’s only NYF wins this year, winning Gold and Bronze for Heineken’s Juke ‘Music in a Can’ campaign.

Click here to view the SMARTIES winners