Created For Creatives Episode One: World first, world class and world changing
Ben Tarr, President of Leo Burnett Canada and Kwame Taylor-Hayford, Co-Founder of Kin, were jurors on the 2022 LIA Transformative Business Impact and Creative Use of Data jury. Here they chat to Chris Smith, Co-Founder / Principal / CCO of Plot Twist Creativity.
After years of upheaval, we’re all working through a rapid and sudden change, while trying to figure out ways to create work that’s transformative.
Direct from jury discussions, Tarr (pictured above left) and Taylor-Hayford (pictured above right) discuss the work that isn’t just the best in the world, but is also changing the world.
They dissect the topic of Transformative Business Impact, a newer LIA competition, in only its second year!
Tarr who is behind an agency with a lot of history and Taylor-Hayford who started Kin in 2019 talk about the meaning of Transformative Business Impact, criteria for judging the work in both the Transformative Business Impact and the Creative Use of Data categories, the winning work and inclusivity and making a difference.
