M&C Saatchi Performance elevates Melissa Yik to Country Director Singapore and Roshat Adnani to Managing Partner APAC

M&C Saatchi Performance has announced the promotion of Melissa Yik to Country Director Singapore and of Roshat Adnani to Managing Partner APAC, effective immediately.

These promotions come off the back of M&C Saatchi Performance’s significant growth with recent new business wins including Asana, ASICS, Julo, Noice and Jobstreet.

Yik (pictured left) has been with the agency for 8 years. As Account Director, she has been responsible for driving digital performance across brands including Amazon Shopping, Beam Suntory, beIN SPORTS, Grab and Zalora. In her new role of Country Director Singapore, Yik will continue to steer accounts while guiding the agency’s Singapore office which acts as an important regional hub.

Adnani (pictured right) has been with M&C Saatchi Performance for 5 years. He enters his new role 3 years after having been promoted to Director of Growth APAC, which saw him responsible for managing the P&L across markets like India, Indonesia and MENA working across clients like Tinder, Myntra, Swiggy, Alodokter, MPL and Traveloka. In his new role of Managing Partner APAC, along with his existing responsibility, he will take care of maintaining the agency’s relationship with existing and new partners and oversee finance operations.

Both roles will report directly to Kabeer Chaudhary, Managing Director APAC at M&C Saatchi Performance.

About these promotions, Kabeer said: “The agency would not be where it is today without the digital expertise and the ability of Melissa and Roshat to always go the extra mile for our clients and our team. Their guidance and business acumen have driven our success making a real impact on our client portfolio and growth. We’re honoured to be able to promote talent that has grown within the agency and together with it.”

Yik said: “It has been such an exciting journey since I first joined M&C Saatchi Performance in 2014. Back then, there were only 3 of us in the Singapore office and I am so proud today to be given the chance to lead the team of over 40 talented marketers to drive results for some of the agency’s biggest regional accounts. I look forward to working even harder with our team of inspiring individuals, leveraging on our extensive ability to convert data insights into impactful media strategies for all our clients.”

Adnani said: “The past 5 years have been a great journey for me professionally and personally. We’re experiencing significant momentum in the region with a varied portfolio of clients, a dedicated team of passionate marketers and a well-established network of trusted partners. The next few years will be critical for not just the agency but for the industry as a whole and I am excited about working alongside Kabeer in navigating the changes.”