Digital media veteran Yoshihisa Senga joins Publicis Media Japan as Head of Digital

Publicis Groupe Japan has appointed Yoshihisa Senga as Head of Digital at Publicis Media Japan. Reporting to Scott Kimberley, Head of Media at Publicis Groupe Japan, Senga will deliver best-in-class programmatic advertising and ad tech solutions to optimize digital campaigns for clients. He joins a digital team that has more than doubled in size in the past 12 months.

Senga has over 25 years of experience in the digital media field and has been at the forefront of the market since the dawn of digital media in Japan, with experience at major agencies such as GroupM Japan and IPG MediaBrands. More recently, he has contributed to the rise of programmatic advertising and ad tech through his agency trading desk, using data marketing as well as trading/planning in digital media.

Kimberley said: “We are incredibly excited to have Senga-san join us. He has a fantastic reputation in the industry and has been at the forefront of the digital explosion in Japan, helping to grow agency capabilities wherever he has worked. We are looking forward to him helping us to continue to grow our digital offering for Publicis Media Japan.”

“The reason this is such a key hire for Publicis Media Japan is that it helps to continue the momentum we have had over the past 2-3 years. Over this time, we have tripled our revenue, with digital being one of the keys to this growth. Coupled with new business wins such as Disney, Meta, Crocs, along with growing our internal digital team by more than double in the past 12 months, we are well positioned to meet our clients’ future needs around the integration of digital, data and traditional media.”

Senga says: “In assuming the role of Head of Digital, I am committed to extending Publicis Groupe’s leadership in the digital media sector in the Japanese market. Publicis Groupe Japan has enjoyed phenomenal growth over the past few years – I look forward to contributing to the success of our clients by implementing Data-Driven Marketing solutions that drive effectiveness in the cookie-less era.”

He joined Publicis Groupe Japan in November 2022.