The Thai Health Promotion Foundation introduces the Seasoning Spoon Man encouraging Thais to reduce their sodium intake via Leo Burnett
The Leo Burnett Group Thailand and Mum Films have created the “Seasoning Spoon Man” for the Thai Health Promotion Foundation.
Thai Health Promotion Foundation is encouraging Thais to reduce their sodium intake with a seasoning habit-themed campaign that warns – “the more seasoning you add, the more sodium you store, the more you self-harm your life.”
Thai people are used to flavorful dishes and adding more seasoning has become a common habit. Forgetting that every dish has been salted, they think that a small amount of seasoning can’t do any harm. This is an unaware self-harming habit that makes Thai people store sodium from seasoning more than their daily needs, which can cause many fatal diseases.
To solve this problem, the Thai Health Promotion Foundation has created a stunning visual of seasoning spoons that were stored from each meal for a year, encouraging audiences to be sodium-aware and rethink before adding more seasoning.
To communicate this message in an entertaining Public Service Announcement, Leo Burnett Bangkok collaborated with the Thai Health Promotion Foundation to launch a campaign featuring the daily life of a young man who is eating food at a local restaurant. He adds more fish sauce by habit, thinking that just one teaspoon would be fine. However, the sum of sodium in a year is a lot, as evident by the many teaspoons that stick to him. “Less seasoning, less salt, less disease.”
Credits
Title : Million Spoons
Client: Thai Health Promotion Foundation
Product/Service: Healthy Food Promotion Plan
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Nonthaporn Ketmanee
Art Director: Chaisan Maneeploypetch
Copywriter: Worakamol Bongkodmalee
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Agency Producer: Sarawut Lertkittipaporn
Strategic Planner: Chulanee Sirisaengtaksin
Production Company: Mum Films
Film Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul Na Ayudhya
Assistant Director: Chairat Piriyawattanakul
Personal Assistant Director: Kataporn Saeieb
Cinematographer / D.O.P: Prapope Duangpikool
Art Director: Weerayuth Kamnerdrat
Prop Master: Sivadach Dacha
Production Manager: Sumittra Kudcharoen
Stylist: Kittisak Prasarndee
Casting Master: Surangkana suwanjinda
Location Manager: Dechnarong Boonsongsang
Digital Video Assistant: Chalerm Thongsuk
Editor: Dechmongkol Prasertsit
Post Producer: Kritsana Thaweesang, Sansanee Rungpongwanich
Computer Graphic: Wanchai Boonsa-ard
Colorlist: Jirapat Kungsapiwatana
Online Artist: Tanawich Kochaprom
Sound Production Company: Banana Sound Studio
