Brown-Forman partners with BBDO across Asia

Brown Forman has overhauled it’s brand communication within the region, appointing BBDO to the business.

Christian Ozzati, Brown Forman’s Marketing Director for Asia, has removed all barriers that have been set and is reinventing the company’s approach towards consumer engagement with communication.

With the recent consolidation of the company’s communication management to BBDO Asia, a large amount of layered, disconnected messaging to customers has been reduced and more contextually relevant brand messaging has been delivered to consumers within the region.

The Energy BBDO Shanghai office will serve as the regional hub for key Asian markets, including China, Taiwan, Japan, South Korea, Singapore, Thailand, Indonesia, Malaysia, and the Philippines, with BBDO’s offices throughout Asia working in concert to support Brown-Forman’s communication needs.

Tan Tze Kiat, CEO of BBDO Asia expressed the agency’s absolute delight in working with Brown-Forman. “Their brands are legendary, and we intend to create famous work for them!”