GIGIL Philippines launches Facebook live stunt with Filipino influencer PIPAY for Sleepwell
Sleepwell is a melatonin supplement brand that helps people achieve deep, quality sleep. However, the years 2020 and 2021 saw the rise of revenge bedtime procrastination. Many young people deprioritized sleep in exchange for more hours of free time late at night, definitely a challenge for growing the sleep aid brand.
Sleepwell wanted people to know the importance of quality sleep, and by so doing promote itself.
To solve this problem GIGIL Philippines and Sleepwell introduced ‘Facebook Live Sleep.’ They casted PIPAY, one of the Philippines’ most popular influencers and went on Facebook Live just to show her sleep.
The result: After the activation, Sleepwell achieved a 65.45% sales increase.
Credits
Agency GIGIL
Client Sleepwell
Chief Creative Officer Badong Abesamis
Chief Creative Director Herbert Hernandez
Creative Director Leslie Cua
Copywriter Raphe Ramirez
Copywriter Ces Alegre
Copy Intern: MJ Viernes
Art Director Ezekiel Pili
Art Director Sam Padua
Art Director Sajid Guerrero
Art Director Heninah Salud
Account Director Bev Lubid
Account Supervisor: Nova Novido
Account Intern: Sabine Antigua
Strategic Planner Fritz Dalawampu
Managing Partner Jake Yrastorza
Senior Planner Nanais Hernandez
PR Zahi Depaling
Media Manager: Margie Husmalaga
