Shirley Tay elevated to Chief Client Officer role at Ogilvy Singapore

Ogilvy Singapore has announced the promotion of Shirley Tay to Chief Client Officer. Tay will report to Kunal Jeswani, Group CEO of Ogilvy Singapore and Malaysia.

Tay is an industry leader and is recognised as one of Singapore’s finest communication professionals. With an unflappable and quiet charm, Tay has consistently built high performance teams that drive client impact and business growth.

Kunal Jeswani, Group CEO of Ogilvy Singapore & Malaysia, said: “Shirley Tay is an Ogilvy Ambassador and a fantastic leader. She is a vocal champion of the power of creativity and is committed to driving tangible value for clients. As Chief Client Officer, Shirley will drive growth and integration across our client portfolio. She is a force that will shape the future of Ogilvy Singapore.”

Tay said: “I am honoured to be leading the agency in its next generation of growth as the Chief Client Officer. There is no better time than the present to be in an agency like Ogilvy, a creative agency that truly brings to life the ethos of Borderless Creativity, delivering impactful and effective work for our clients. I am grateful for the continued trust and partnership from our clients and my colleagues, and look forward to driving new opportunities and growth in the years ahead.”

Tay has deep experience across regional and local businesses. Clients she has led through her career include BMW Asia, Prudential, Japan Airlines, Decathlon, Singapore Tourism Board, Health Promotion Board, Nestle and many others. She was also the lead behind Singapore’s iconic SG50 campaign for the Ministry of Culture, Community and Youth; and the campaign for Southeast Asian (SEA) Games where Singapore was the host country.