Scarecrow M&C Saatchi India creates Fund Island for U GRO Capital
Good news for small and big businesses in India. In volatile times or otherwise, businesses often need funds for working capital or expansion or replenishing stock. And to help U GRO Capital to address these needs, Scarecrow M&C Saatchi India has created a one-of-its-kind 3D animation film, Fund Island for the launch of its GRO X App.
Fund Island represents U GRO Capital and it’s empire with a special infrastructure to search and rescue a business owner who needs funds. The Fund Island is built on the three pillars of data, money, and communication – the analysis of business data, the money to lend and the know-how when the businessman needs money.
The film is about a business owner whose factory is at a standstill due to a shortage of funds. He sends an SOS via his cell phone, which is metaphorically represented as a message in a bottle. It is spotted and picked up by the messenger of the U GRO Capital realm, a pelican.
This message passes through a hierarchy – an analyst, represented by an ever-watchful rooster, and an emperor, represented by a sharp-eyed eagle. After due diligence of KYC and other processes by the team of data analyst roosters, the loan is approved.
The approval letter is put in the same bottle and fired through a cannon to quickly reach the business owner’s cell phone. And all this is done in just a few moments. This shows that when a business owner is marooned due to lack of money, U GRO Capital’s GRO X App will give the funds swiftly so that the business owner gets the freedom to run his business non-stop.
Bosco Bhandarkar, the Director, Vikram Kalra and the Good Morning team enhanced the visualisation and gave a cinematic touch, while Zink, a Canada-based animation house, did the VFX/CG.
Shachindra Nath, Vice Chairman and Managing Director, U GRO Capital, said: “We at U GRO Capital have always believed that data is the future of lending in India and have been at the forefront of its adoption. We understand dynamic MSME space and have pioneered a unique statistical underwriting model which uses repayment behaviour, banking behaviour & GST returns of the customer to arrive at a credit decision within minutes. Through this campaign we wanted to showcase our ability to offer on tap credit through our GRO X app, where the MSMEs can not only manage their limit and dispense credit on UPI but can also accept payments. Scarecrow M&C Saatchi understood our proposition and their ability to create distinctive, strategically relevant creative work is what drew us to them.”
Manish Bhatt, the Founder Director of Scarecrow M&C Saatchi, said: “Technology in a digital era is invisible. We got an opportunity to give it a physical form. And the most challenging part is that there are no symbols or metaphors to represent this futuristic technology. So, we found the answers in the steampunk retro-futuristic genre, which has rich imagery in illustration and animation. We leveraged it to show something unusual and fascinating in a rather transactional fintech communication. The youngest design and art team of Scarecrow got a limitless opportunity to express their ability to imagine and create this magnum opus film.”
Credits
TITLE: Fund Island
BRAND: UGRO Capital
CREATIVE AGENCY: SCARECROW M&C SAATCHI
Creative Team: Manish Bhatt, Raghu Bhat, Kapil Tammal, Mustafa Kapasi, Lalit Sakurkar, Krupa Mehta, Kalpita Powale, Antara Shinde, Rohit Khedkar, Uttam Kumar, Umesh Dattaray, Simran Tandan, Mansi Patil, Shreya Kshirsagar, Tanvi Deorukhakar, Prachiti Borate, Sushmita More, Ashlesha Parab, Samruddhi Mahajan, Sakshi Udhwani, Shoni Surlakar, Janhavi Das
Illustrator: Deelip Khomane
Account Management: Mangesh Mulajkar, Paridhi Bathwal
U GRO Capital Team: Shachindra Nath, Amit Mande, Sangram Singh, Renju Sarin, Kumar Swami, Viren Razdan, Ankit Chothani
PRODUCTION
Production House: Good morning films
Director: Bosco Bhandarkar
Director of Photography: Jay Charola
Executive Producer: Vikram Kalra, Shashank Chaturvedi, Robin D’Cruz
Producer: Prasanna Naik
1st AD: Sahil Singh Parashar
Production Designer: Shruti Rastogi
Assistants: Priyanka Salvi
DA: Angela Chowdhary
1st AC: Kshitij Singh
LP: Dharmik Thaker
Costume Stylìst: Nurain
Production Manager: Pravin Nikam / Vipul Ahire
Makeup / Hair: Sofia K
Location Manager: Tinkle Singh
Asst Location Manager: Sonu / Nilesh
Lights: Light World
Panther: Cine Grip
Camera: Kshiteej Entertainment
Vanity: Anoop Desai
VFX/CG by Zink, Toronto
Executive Producer: Rupali Upponi
Creative Director: Raj Dias
Producer: Jessica Clarke
Design / Layout/ Animation Lead: Daniel Puopolo
Modelling / Texturing / Compositing: Shalton Correya
Modelling, Character: Kaan Tezcan
POST PRODUCTION:
Offline Editor: Darshan Patil
Colourist: Christian (After Studio)
Music: Sameeruddin
Guitars: Jeet
Violin: Jeetu Thakur
Singer: Marianne
VO: Paresh Pahuja
Sound Engineer: Kunal Solanki and Parth
Online Editor: Laxman Hile (Picture Post)
CAST: Prashant Walunikar & Prashant Mishra
