Yell BKK demonstrates how being ordinary can still be exceptional in new Gatsby campaign
Yell Bangkok is unleashing the extraordinary man via new campaign for Gatsby. The brand has attempted to stand out by going beyond the norm in the “Deo Spray” market to promote and uplift the concept that being ordinary can still be exceptional without any need for exaggeration.
Gatsby’s campaign aims to redefine the notion of “coolness” by highlighting “The Extraordinary Men” who depart from traditional societal norms and remain true to themselves, unapologetically. The film takes a lighthearted approach, revealing the fact that being ordinary has its own distinct identity and value in society, which can be just as notable as anything else.
By connecting with the audience and conveying that it’s perfectly acceptable to be oneself, without trying to be something they’re not, and that being “simple yet exceptional” can be a powerful statement in itself. By breaking away from the norm, Gatsby urges people to embrace their unique qualities and take pride in who they are, without the need to pretend or assume a bigger role than required.
Agency: Yell Bangkok
Chief Creative Officer: Dissara Udomdej
Creative Director: Peeradon Kongphakdee
Senior Copywriter: Sarunyu Kangwanrungruang
Art Director: Pondravin Sap-Anunkoon
Account Manager: Pratarnporn Numphud
Account Executive: Nongluck Prukmas
Producer: Gamonbunya Yodcoo
Co-Producer: Pakchira Sathitsongthum