VMLY&R AUNZ CCO Paul Nagy promoted to chief creative officer of APAC region

Global brand and customer experience agency VMLY&R has announced the promotion of Paul Nagy, chief creative officer Australia and New Zealand (AUNZ) to chief creative officer APAC in recognition of his remarkable success and creative achievements across AUNZ.

Nagy’s new role will have him overseeing 21 offices across ten countries throughout Asia and AUNZ. He’ll help strengthen client partnerships and create deeper connections between brands and their audiences through storytelling and creative innovation. With visibility on the agency’s client partners in both Asia and AUNZ, Nagy will have the unique ability to drive greater creative consistency for brands operating across the region.

Nagy has over two decades of experience and has been awarded at every major international creative show. He first joined the agency as chief creative officer of legacy brand Y&R, before being elevated to chief creative officer of Australia and New Zealand at VMLY&R in 2018.

Nagy’s recent promotion results from his commitment and impressive creative vision. His long-term dedication continues to inspire global growth for the agency, including several multi-market new business wins.

Says Nagy: “My job is a simple one – support the amazing talent we have in our network and let them be the best they can be. I’m incredibly lucky to work with such a talented team across Australia and New Zealand, and I’m already impressed with the capability and firepower we have across the rest of Asia. I’m absolutely thrilled to take on such an exciting, extended role.”

Says Yi-Chung Tay, CEO, VMLY&R in Asia: “We are extremely excited and pleased to be working even closer with Paul in his new role. Those of us in Asia who have worked with him before know first- hand his ability to bring substantial impact, not just to the creative work, but to the business and teams he works with. Paul has consistently been able to move the needle for VMLY&R, converting pitches into wins and delivering strong work that garners industry recognition. With Paul’s guidance and inspiration across APAC, VMLY&R will be swinging bigger this year.”

Says Thomas Tearle, CEO, VMLY&R in AUNZ: “Our momentum as a network is down in no small way to Paul’s energy. His unique perspective of combining creative excellence and innovation to solve client challenges coupled with his wonderfully infectious personality is such a great asset. He’s built a creative unit with Ben Davis, Jake Barrow and Kim Pick that has brilliant momentum. His appointment across Asia provides even deeper collaboration within our network, further reinforcing VMLY&R’s proposition of creating connected brands [not just for our clients but ourselves too.]”

Nagy has worked on various campaign this year building Australia and New Zealand creative excellence, including Honest Eggs Co. ‘FitChix‘, Health New Zealand/Te Whatu Ora ‘Stick it to Hep C‘, Australian Navy ‘Live a Story Worth Telling‘ and Sunny Death Metal.