GIGIL and popular Filipino comedians The KoolPals turn online hate into NFTs
When it comes to hate, there’s no place like social media. No one is safe from hateful comments. Not celebrities, not even the Pope. To address this issue, The KoolPals, 5 of the top comedians in the Philippines, who have received tons of hate on their social media platforms – including personal attacks on their physical looks, teamed up with GIGIL Philippines to create ‘Thanks, Haters! NFTs.’
With their unlimited resource of hate comments, The KoolPals partnered with GIGIL and its tech arm, GIGIL Metama, to mine the gold in hate, creating the ‘Thanks, Haters! NFTs.’ These are a collection of hate comments turned into 3D digital artworks that are sold on Stanible, a platform that lets celebrities create and sell their NFTs to their fans.
Because The KoolPals included exclusive benefits for their fans for each purchase of ‘Thanks, Haters! NFTs,’ the campaign results were phenomenal. Fans loved the collection so much that despite its premium pricing, it became the #1 Bestselling NFT on its marketplace, 2x faster than any other collection. It is also the most-viewed NFT collection on the platform, 9x more popular than all other NFTs.
Credits
Agency: GIGIL
Production: GIGIL Metama
Client: The KoolPals
Art Director: Erin Altares
Copywriter: Alex Liamzon
Senior Copywriter: Varge Pollins Masanque
Senior Copywriter: Mond Angat
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Creative Director: Jeano Cruz
Creative Director: Dionie Tañada
Art Direction Intern: Chy Chosme
Copywriting Intern: Brandon James Talip
Creative Technologist: Teejay Jamlang
3D Effects: Keaton Varlez
Account Director: Beverly Lubid
Account Executive: Kim Tang
Account Executive: Pata Delos Reyes
Account Manager: Nova Novido
Managing Partner: Jake Yrastorza
Strategic Planner: Justin Kingsu
Editor: Joseph Linga
PR: Grace Leyco
Strategic Planner: Justin Kingsu
Stanible
Chief Marketing Officer: Harry Santos
The KoolPals: James Caraan, GB Labrador, Muman Reyes, Ryan Rems, Nonong Ballilan
