Ogilvy Singapore and WPP Open X launch OOHA in the Thai market via OOOOHAAAA! campaign

OOHA is an unknown flavoured soda launching in a highly competitive market like Thailand. Every sip is an explosion of 2 surprising new flavours. The challenge for Ogilvy Singapore and WPP Open X was how to make noise about a brand that no one’s heard of? The answer was in the name itself: OOOOHAAAA!

Ogilvy Singapore and WPP Open X made the brand famous, by making the brand name famous.

All through owning the expression that best describes the visceral feeling of drinking OOHA for the first time. This series of short films feature in no particular order: pink ninjas, thirsty gibbons, giant monsters, owls cowboys, and tennis champs, all going OOOOOOHAAAAA.

Turning it into an ear-worm. An endless meme. An audio gif. That thing stuck in your head.

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Credits
Client : The Coca-Cola Company
Brand: OOHA
Client Team: Phoebe Tan, Carl Daji, Danielle Johnson, Tobias Young
Agency : Ogilvy Singapore / OpenX
CCO APAC: Reed Collins
CCO: Nicolas Courant
Executive Creative Director : Nikhil Panjwani
Senior Copywriter : Tiago Silva
Senior Art Director : Hugo Suissas
Agency Producers : Alexis Lefort, Garrick Ong, Josephine Pang
Sound Engineer: Anders Ong
Account Team: Rochelle Hogan, Gene Kingi, Eugenia Ngan
Planning Team: Zeljana Unkovich, Ines Rubio
Other Credits: Pang Wei Fong
Production House: Golden Wolf / STINK
Director: Stefan Falconer
Art director: Mathieu Durand
Production Team: Jade Jordan, Tan Jones