Yell Advertising highlights Thai advertising and unveils the gateway to ASEAN in Shanghai
Yell Advertising Thailand was recently invited to the prestigious Shanghai International Advertising Festival and LIA China to partake in the “Exploring the ASEAN Advantage” event. This gathering convenes business leaders from Shanghai and neighboring regions who are actively seeking collaborative opportunities with partners in the ASEAN region to expand their business horizons.
At the event, Dissara Udomdej, CEO & Founder of Yell Advertising, along with Peeradon Gabriel, Managing Director & Founder of Yell International Singapore, shared their industry insights and experiences. Their discussions encompassed strategic approaches to comprehending and preparing for the dynamic ASEAN market.
Furthermore, the event garnered notable support and endorsement from Sakarn Saensopa, Consul (Commercial), in fostering relations between Thailand and China, with Nupat Tanvanont, Vice Consul (Commercial), from the Thai Consulate-General in Shanghai, presiding over the opening ceremony. Tanvanont’s contribution offered valuable perspectives on facilitating business collaborations between Thailand and Shanghai, with special emphasis on the resounding success story of CPF, a globally acclaimed brand. Additionally, Anarkawee Chooratn, Head of Marketing, and Anut Pruksuwat, Marketing Director, both representatives of the Marketing Department at Charoen Pokphand Foods Public Company Limited, delivered presentations.
Moreover, Frankie Fu, Vice President of the International Business Department – Brand Partnerships at iQIYi, shared insighs on Chinese brand positioning in Southeast Asia. The event also welcomed participants from China, including Guigen Du, Chairman of the Shanghai Advertising Association; Gordon Tan, LIA Asia Partner; Nimitz Modrakee, Founder of 124 Communication Consulting and Chumpot Leangsakul.
As per the Shanghai International Advertising Festival, Shanghai houses approximately 40,000 registered advertising companies, managing a remarkable GDP of over 200 billion yuan (equivalent to approximately 980 billion Thai baht). This presents unparalleled opportunities and exclusive trading rights for Thai brands seeking to establish their presence in Shanghai’s thriving advertising landscape. It further paves the way for expansion into other lucrative regions within China, with Shanghai acting as a vital hub.
Udomdej said: “Our intentions transcend mere numerical achievements; we perceive these opportunities as pivotal moments for our esteemed national advertising company. Our objective is to bridge two thriving economic zones, with Shanghai serving as the principal gateway to China and Bangkok as the gateway to ASEAN.”
