Ogilvy Asia Pacific’s CCO Reed Collins named on inaugural LIA Creativity In B2B jury
London International Awards has announced a new competition for 2023, Creativity In Business-to-Business. Ogilvy Asia Pacific’s Chief Creative Officer Reed Collins will represent Asia on the inaugural jury, which is headed up by jury president Eka Ruola, chief creative officer of Nitro Group, Helsinki.
Ruola (picured below) is one of the most awarded Finnish creative directors – both nationally and internationally.
Ruola said: “In the long history of sales and marketing, not a single company has ever bought anything from another company. The decision has always been made by people. That is why creativity has rushed into the world of Business-to-Business communications. It’s a sheer honor to Chair this category at the prestigious London International Awards.” He went on to say, “The times are long gone when B2B stood for Boring-to-Boring. Emotional storytelling and the smartest of marketing techniques have rushed into the world of Business-to-Business communications. This category at LIA will be an exciting experience for both the jury and the whole industry.”
Creativity In Business-to-Business will recognize outstanding creativity in the advertising and promotions of products and services that are purchased by businesses for use in their operations. These awards will honor world-class creative work in the business-to-business sector.
Terry Savage, Chairperson of LIA, said: “When introducing any new category into LIA, we are extremely conscious and aware of the relevance of that category, with B2B there was never any doubt. It is not only relevant, but long overdue. We look forward to welcoming Eka, the entire jury and equally look forward to publishing the results as the judging happens live in Las Vegas.”
CREATIVITY IN BUSINESS-TO-BUSINESS JURY
Michael Aimette, Chief Creative Officer, FCB New York, New York
Severine Autret, VP of Advertising and Creativity, Havas Paris, Paris
Amy Carvajal, Chief Creative Officer, Code and Theory, New York
Gavin Chimes, Executive Creative Director, Howatson+Company, Sydney
Reed Collins, Chief Creative Officer, Ogilvy Asia Pacific, Hong Kong
Christine Lane, Head of Innovation + Experience, North America, DDB Corporate, New York
Raphaella Martins, Program Manager /Creative X, Meta, São Paulo
Sabaa Quao, Chief Creative Officer, Cossette, Toronto
Jo Shoesmith, Chief Creative Officer, Amazon Global
The juries will gather on-site in Las Vegas to view every piece of work in their respective Categories. LIA has no pre-judging. This ensures that all work will be judged equally through careful deliberations and robust discussions.
Key Dates:
First Entry Deadline: 15th June 2023
No Late Fees. Ever. No Upload Fees.
Eligibility: Work submitted must initially be released, published and/or broadcast in a commercial environment with client approval from 1st July 2022 through 31st August 2023.
Onsite Judging: 7th through 15th October 2023
Winners Announced During LIA Judging
Of The Year Awards Announced: 6th November
For more information on the juries, categories and/or requirements, visit the LIA website.
